Instagram competitions & games are used to increase engagement & exposure to gain more followers, more brand awareness & more sales. Here’s 15 ideas
Facebook Live is fast becoming the hottest live-streaming video platform for personal and business brands. Find out more here
Having a professional social profile pic in today’s world of social media searching and recruiting is more than every your most vital marketing tool
Planning & getting your onpage SEO right is critical to good search engine rankings. Here are the things you should be doing
If you use WordPress then here are the steps to optimise your site’s SEO and increase your chances of ranking well
There is no step-by-step guide to online marketing that is a guaranteed blueprint for number 1 rankings, but these will definitely help
Your domain names are business assets that are very simple to set up. Here’s how to do it yourself so you always have control of your business
Here’s a simple little WordPress plugin that will help you manage your blog ideas. It even tracks useful website links for future reference
How Google is now rewarding you for producing good quality content and establishing yourself as an authority in your niche with Google Authorship
The number and quality of links is still the most important factor in how your web pages rank in Google. Here are important things to consider
Lower Google Adwords revenue indicates the importance of Local SEO for businesses to target the growing number of mobile searchers looking for local results
Many factors need to be considered but using these 5 steps to a more search engine friendly website is a great start to generating results
The real winners from the increase of smart phone users are businesses who have mobile friendly websites. Here is a list of reasons why from a recent survey
If a website is expected to be a lead generating tool in your business then you should invest in SEO to make sure people see your website. Read these tips
When you first start your business blog there are two hurdles – finding the time and ideas for your blog posts….Here is how you can get started
Find out how “Rich Snippets” can be added to your web pages to make them stand out in the search engine results and get more clicks
Facebook is where you get to be social and engage with existing and potential customers, but surely you want them to check
Just a short time ago, the #1 online marketing strategy was Link Building. If you wanted high search engine rankings and to
Fashion retailers can no longer be skeptical about adding online shopping for their customers after this report obviously displays ecommerce sales are
When we talk about search engine optimisation, the ultimate goal of any website owner is to identify high traffic search terms (keyword
The role of search engine optimisation (SEO) is to make your website rank well for relevant search terms. There are a number
Many businesses choose to manage their own website after they have paid to have it created because it appears to be more cost effective than paying for additional ongoing management services. But after training, and allocation of time to make regular changes, is managing your own website really cost effective or possibly driving potential customers away?
Optimising your website for mobile browsers is all about making sure your site loads quick and is set up for easy access to the information a mobile browser is looking for. Here are the things you should check your site for…..
I just went through the steps to creating my Google+ Business Page and setting it up was easy! If you already have
There are many marketing reasons why you would or wouldn’t use a Facebook Store App. Convenience to fans, costs and sales statistics, traffic to your website are just a few. But with so many Facebook store Apps on offer – which to use if you choose to?
Do you have a floating Facebook Suitcase Page representing your business that you are not admin of and don’t know how to remove it? Follow these 3 simple steps to notify Facebook & hopefully they will remove a duplicate company Page for you in no time!
Coca Cola make a fortune being known for one product. A smart business should target a small market, promote their product to it and be remembered for it. Most businesses are scared to ‘niche’ themselves afraid they will lose potential clients. But it is what you get remembered for that is shared and brings you BIG gains in the long term.
As of the 1st October Facebook was going to make it obligatory that users browse their site in secure mode. Meaning instead of seeing http:// at the beginning of the url you will by default see https://. This is why SSL certificates for Facebook Page tabs are now required for Welcome and any other tabs to be seen.
If you’re like me & know you can add Facebook’s New Profile Timeline before it’s released to the public wouldn’t you want to??? Follow these simple steps & you should be playing with it in under 5 minutes!
Most businesses create profile accounts on many social sites without actually thinking about the goal or structure of how they are going to effectively use it as a social media marketing strategy. A lot of time & money can be wasted without a plan or knowing what sites are most effective for your business to carry out that plan.
We all see our friends updates in our news feed – but what if you wanted to see somebody’s updates you don’t really know yet or admire as a mentor in your news feed? Well the Facebook Subscribe Button means now you can.
Nurturing your network and sharing information that is not always about your business is integral to having ongoing long term supportive fans on Facebook. But using Facebook Ads to boost likes is also a good way to start that online network & encourage ‘blue link’ word of mouth to growth.
If you’re using social accounts for a business purpose it is VITAL that the person behind the business looks like they’re IN business. People select the businesses they work with generally based on the people they meet or are referred to. How professional is your social profile?
When I speak or consult with a business who’s not using Social Media one question always comes up. A dilemma businesses ask me when unsure of dipping their toe into the ‘Social Media World’ is: What do they do about angry customer feedback in Social Media?
Many businesses create an online social media presence to add value and improve cash flow. When it doesn’t work, they say online marketing fails and go back to offline networking. What they don’t understand is the ‘profile’ alone isn’t the marketing tool, but what you do with it. Taking online marketing to offline networking is a key to that success.
Google+ started adding an all too familiar tick to profiles this weekend. The Profile Verification tick that we are used to seeing on Twitter accounts has now been an added feature on some selective Google+ profiles.
One exciting part of being a Social Media Marketing Strategist is that I get to mix socializing with work often. This month took me to Thailand for 12 days.
Sometimes you require sharing files with clients or staff that tend to be a little too big for emailing, or perhaps it’s that you update them frequently and a number of people need to access them at one time. Emailing back and forth can be time consuming as well as a concern that people have the latest updated file.
The latest results from Get Satisfaction confirms why the big brands use special offers and deals on Facebook and Twitter. 70% of us participate in brand sponsored competitions and team that with the two largest online social sites and the influence of gathering followers to grab a deal is HUGE!
So what is it that attracts the fans? The giveaway’s from entering the competitions? Not really – unless you plan to ALWAYS be running a competition to maintain the growth of your fan base.
We all attend business expos & conferences to network with other stall holders, to increase our clients and improve our brand awareness in the marketplace. But to reach a larger audience than what you can physically speak to on the day have you thought to post & tweet what your business is doing on your stall as it happens on the day?
As a professional owner of a business page it is recommended you have a professional profile presence in Facebook and display the profile on the bottom left of the fan page as the Page owner. The main reason is it give your business credibility (a face behind the business), but there are other marketing reasons to using this simple strategy.
Social Media Marketing is a must for business today so understand the two aspects of social media in order to profit and brand your business appropriately.
Recently I had the opportunity to take my Social networking offline and meet other Mummy business owners in the Sydney area. It always amazes me how women seem to make the most of every opportunity and this event was no different!
The most recent changes to Facebook’s Promotion Guidelines has created confusion around running a competition using Facebook, but here is the ‘dummies guide’ spelling out the terms for you.
Setting up a Fan Page is like creating a website. Don’t expect people to find it without any extra effort. Here’s a star list of simple strategies to gain fans
Use a Social Media Strategist to create your business a Social Media Marketing plan. Learn to avoid the time wasting social tasks or automating the wrong ones.
We all know Twitter can be a powerful tool for people to share their latest news or express their opinions from products to politics but if you still haven’t joined the Twitter world here’s a quick video which explains the very basics quickly.
There are a few things to consider when deciding to blog for the purpose of profit. But if you are completely new to the idea of blogging and not sure of what the term means this video is a simple explanation worth watching first.
Using the Questions Poll tool is a great way to encourage interaction from your Facebook fans. At the moment it is not readily available to all of us but if you watch the video I’ve created, it will show you how to add the ‘questions tool’ to your Profile and all your Fan Pages to use straight away.
Finding a good Social Media Management System with it all is hard. I’m happy to share this marketing tool because it’s got everything for your social profiles – even your own signature icon!
iFrames are definitely here to stay – for the time being anyway! Although they are not as readily available for the ‘non-coder’ Fan Page owner to access like fbml code was, iFrames certainly offers a lot more than fbml could ever do – and hence the reason Facebook switched.
Facebook started out as a college re-union social network with games and has evolved into an all-purpose destination that is replacing the otherwise unconnected multiple sites we once had to separately log into to do various tasks such as; emailing, instant messaging, video sharing, gaming, write articles or notes, forums or discussions and blog posts.
If you don’t have content then you don’t have a Social Media Strategy. So how do you get good content? Brad from the Online Marketing Institute shares his insights in this video and I wanted to share it with you because he covers a lot very succinctly.
Google launched it’s latest tool recently that allows users to block websites from their search results if the website isn’t providing relevant information to their search. So Blogger’s be good!
In short, yes. How Social Media Marketing is used however is different for each business.
If you have a business or thinking about setting up a business then this post will not only help you decide how social media marketing might be able to help you, it will have you thinking about what marketing strategies in general you could be focusing on in your business.
A blog is a ‘tool’ so ‘how you use it’ depends on how effective it is in driving traffic to your website.
If you want your website to give more content by adding 
new or better detailed information on your business topic regularly then blogging is a good idea.
A blog can depict you or your business as experts in the industry you work in. Sharing any valuable insights or resources displays an expertise in your business topic that your customers are likely to be searching online for to know more about.
Facebook gets a lot of traffic as it delivers a lot of engaging material but this chart from the Business Insider should leave no doubt in any businesses minds as to whether they should be thinking about whether to bother becoming a part of the Social Media world.
So you have registered your Twitter Profile, now what? Here are 5 steps to being successful with Twitter
If you’re not interested in using Social Media Marketing directly to increase your customer lists or branding and still only want to use SEO Marketing to increase your website ranking in order to drive traffic to your business you may want to rethink your strategy because when Danny Sullivan in December interviewed the Google Algorithm Team they had to answer many questions surrounding:
“Is Social Media Sites playing a role in a businesses website ranking?”
This led to Matt Cutts creating a video to answer the very same question to clear up the confusion. I’ve added the video for you to watch.
The growth of Facebook is outstanding and any Company’s dream to become the ‘virtual place to be’. Going by these latest stats it doesn’t look like it is going to slow down anytime soon either!
We all have seen the fan comments that have embellished a businesses service or product because they know the owner and they think they’re helping build their friend’s fan base on the businesses Facebook Fan Page…. BUT… As the Business Owner you will be responsible for leaving fans’ misleading or deceptive testimonials on your Fan Page or Twitter feed.
Today you would have opened up your Facebook fanpage and been invited to update to the new design… make sure you read this and preview your new design facebook fan page BEFORE you decide to upgrade!
If anyone is familiar with Google Buzz or Messenger Live then they are going to LOOOVVVEEEE having a Facebook email address!!! Only not everyone has access to getting it straight away… Facebook is rolling the access out by country or state – just like they did with Facebook Places.
Most businesses start an online presence with their website and then start the big job of actively advertising online by adding new content regularly to keep it listed in the search engines. Another alternative is to pay for Adwords so that others will find that website. But why spend all that money over and over again trying to gain new customers to a website when you could be duplicating the websites presence all over the internet for free?
Social Networking through Facebook, Twitter, YouTube, LinkedIn, Blogger and other social networking sites is a very cost effective and time efficient way to build awareness and compel potential clients to check out your website too.
It should come as no surprise that Facebook pulls off the most visited website of the year and is all the more reason why businesses need to consider very seriously about how to build into their marketing budget a Social Media plan!!!
Like your logo it is important to keep your image the same across all profiles so you are easily recognisable. Familiarity builds trust and so you need to make your customers feel comfortable when they meet you, not have them thinking you have something to hide.
There has been a little bit of activity around YouTube lately and the latest is the subtle but new features to their Home Page. Appearance wise the YouTube Home Page doesn’t look much different – but with closer inspection you will see a few differences to encourage you to go to your homepage more often.
We know Facebook has dominated most of the world – but this map of what is the biggest Social Site in each country tells us Facebook still has a little work ahead of them before World Domination! What’s interesting is how rapidly Facebook is growing just by word of mouth as they don’t do any advertising outside their own world – they don’t need to!
YouTube has become the biggest video site to search for answers and ‘how to’ videos for the visual learners who want answers quickly. So on Friday when YouTube announced it is increasing once again the length of video that you can upload it could be seen by some as a bonus who have a lot to say – or for other browsers who just want the bullet point version without the ‘sales fluff’ a real disappointment.
No need to panic though! Facebook will still support Fanpages already using FBML code. It will only affect Fanpages wanting to create a custom page from 2011. Here’s an excerpt from Facebook Developers list of changes expected in the first quarter for 2011
The ‘tech’ generation is now fast becoming the larger part of the spending population and it’s now become the norm to shop online. So it scares me to think some businesses out there still choose not to go where their customers want to be…
Here are two ways to quickly optimise your LinkedIn profile for SEO ranking
Ever wondered how businesses were sending you a message promoting their monthly discount or newsletter through Facebook? This is a very clever strategy to ensure your fans don’t miss your announcements in amongst their news feed…
Businesses are discovering that social media is not only a great way to build a relationship to keep their current customers in a cut-throat industry but it is paying off in others ways too.
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