Most businesses start an online presence with their website and then start the big job of actively advertising online by adding new content regularly to keep it listed in the search engines. Another alternative is to pay for Adwords so that others will find that website. But why spend all that money over and over again trying to gain new customers to a website when you could be duplicating the websites presence all over the internet for free?
Social Networking through Facebook, Twitter, YouTube, LinkedIn, Blogger and other social networking sites is a very cost effective and time efficient way to build awareness and compel potential clients to check out your website too.
Consider for a moment the idea of tweeting or posting links to all that valuable content you’re adding to your website regularly… Those articles that have been going into your website could be distributed elsewhere via links or placed in blogs on other social sites such as Blogger.com. The regular sales and specials businesses hope to gain customers with by advertising through Adwords campaigns could be encouraged to become ‘loyal followers’ in order to receive future specials giving businesses access to these visitors time and time again for no cost… These are only a few good reasons why you should add Social Media Marketing in order to drive traffic to your website.
However, there is a right and wrong way to using Social Media Networking. You don’t invite people over to a barbecue and then do a sales presentation. Most successful businesses will tell you their loyalist customers are faithful because they trust you – and have ‘befriended’ you along the journey. The same idea applies to using Social Media Marketing. You don’t want to use forceful sales tactics from the past, instead, you want to give professional advice in providing solutions to their problems in a friendly way that will mean they will follow you and refer more people to you. I love this graph from The Steel Method that quickly references the do’s and dont’s of Social Media Marketing.
If it may seem like an overwhelming idea to dip into the social networking world and start creating an active list of interested followers because it is all new then grab my FREE e-course (with no sales) on what sites to set up and further details on what to do and not to do. If you would rather talk further about one of the services I offer, send me an email and I will gladly call you.
