We all know Twitter can be a powerful tool for people to share their latest news or express their opinions from products to politics but if you still haven’t joined the Twitter world here’s a quick video which explains the very basics quickly.
Now Twitter is also becoming a great way for businesses to increase their potential customer list, increase brand awareness, and promote sales or events. Because Twitter profiles can represent a business or a person the ability to update followers by tweeting about your latest business activities is a great way to increase your profit line. Increasing the number of Twitter followers you have by interacting with your followers, or finding related networks to follow, means increasing the number of possible sales without having to increase your costs too much.
Using Twitter as a marketing tool to potential customers needs to be done carefully in order for your followers not to become bored with your news tweets and unfollow. So offering special deals or discounts for followers only is one way to reward them as your loyal customers. Mixing your tweets up with interesting quotes or topic related updates that will benefit your followers is also a good way to break up your ‘sales’ tweets and these sorts of updates can be automated and timed to be tweeted out amongst your ‘live’ tweets. This is one of many social media services we offer businesses who want to use Twitter as part of their online marketing strategy.
Twitter Marketing is also a lot about creating intriguing headlines. Twitter allows your tweets to be 140 characters long – so within that space you need to gain the readers attention, and increase their curiosity enough to act upon your tweet’s notice, and click on any link you may have provided.
As you get savvy on Twitter you can also break your followers into lists of customers based upon what they are buying or re-tweeting about you. This can be a great way to acknowledge and reward past purchasers by offering these lists of people special offers or delivering the right offers to the right list of followers if your business has an array of services or products.
To learn more on the strategies of how to tweet to lists, find network lists to follow and tweet to improve your Twitter marketing or increase your followers, read this article on Twitter: Five Must Knows On Marketing. or send our team an email to provide you with more detail about using Twitter Marketing for your business.