As a professional owner of a business page it is recommended you have a professional profile presence in Facebook and display the profile on the bottom left of the fan page as the Page owner. The main reason is it give your business credibility (a face behind the business), but there are other marketing reasons to using this simple strategy.
As we all know the simpler we make the buying process for our customers the happier the customer and it is more likely they will spread word or come back to buy again. So by displaying yourself as the Fan Page Owner on your Facebook Fan Page here is a list of pros that will help keep the process simpler, your wall cleaner and increase trust with your customers:
★ your profile pic will allow fans to send questions & queries via the Facebook message system instead of posting them on your wall or having to search for an email and then leave your Facebook page to send yo an email. Make sure in your personal profile settings that you have allowed ‘everyone’ to send you a message though and not just ‘only friends’.
★ when networking with other business pages there is an expected exchange of ‘likes’ to increase the number of fans. Only PROFILE ‘likes’ count on FAN PAGES as only people can be fans – not PAGES. If you have your profile on display in your page then there is no confusion whether you have or have not liked the page you’re networking with.
★ Displaying yourself as the Facebook Page Owner as mentioned before gives your business legitimacy and credibility and therefore will build trust with your customers that your business has nothing to hide. With so many scam businesses and many spam pages being created to have the latest best marketing solution or anti-wrinkle cream etc customers are becoming very wary of becoming a fan of a page let alone buying anything through Facebook. The reverse thought many visitors will start having soon is ‘why is there not a page owner present? what do they have to hide?’ If you are not happy to endorse your own business affairs then why do you expect others to by becoming a fan?
So by displaying yourself as the page owner on your Facebook Fan Page will not only increase making your page an easy experience for new visitors but it will help increase the interaction and hopefully sales.
If you’re not sure how to display yourself as the page owner or change the settings so everyone can send you a message but not see anything else in your personal profile – just contact me.