2011 Outlook – Social Media, the centre of SEO & PPC Campaigns

Businesses are discovering that social media is not only a great way to build a relationship to keep their current customers in a cut-throat industry but it is paying off in others ways too.

Businesses are discovering that social media is not only a great way to build a relationship to keep their current customers in a cut-throat industry but it is paying off in others ways too.

1. Search Engine Optimization (SEO)
Social Media Marketing is helping rank their website from the traffic the fans or followers create from clicking on the links to go and read interesting or relevant information.

The social plugins many businesses are putting in their websites also means the regular and fresh content is recognised by the search engines as ‘new’ which helps the websites ranking too.

Then there is the natural backlinking that’s helping websites ranking in the search engines. Many fans or followers are business owners or hobbyists that have blogs or are part of other membership websites or forums needing to put regular content up for their own fans and followers in order to stay in touch with them. If your posts are fresh content that is not too salesy it is likely to have these sorts of people creating links to your website for it’s own followers to read.

2. Pay Per Click (PPC)
According the bar graph more focus on marketing expenditure is expected in 2011 on PPC campaigns within social sites such as LinkedIn and Facebook rather than in Search Engines such as Google, Bing! and Yahoo. This is because the social sites have profile information on their visitors and therefore the ability to provide to businesses who are paying for ads to target their ads to appear in front of a more relevant customer. This means a more cost effective online ad campaign because of the higher ratio of sales compared to the per click cost.

Facebook is the major winner in the expected increase of paid ad campaigns, but businesses are not necessarily reducing their current expenditure in their already established paid ad campaigns. Instead businesses are dipping their toe into the ‘new waters’ by reducing their offline marketing expenditures – which lately have been considered expensive compared to the return in profit they are receiving from them.

So what’s your business’ marketing plans for 2011???

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