A blog is a ‘tool’ so ‘how you use it’ depends on how effective it is in driving traffic to your website.
If you want your website to give more content by adding new or better detailed information on your business topic regularly then blogging is a good idea.
A blog can depict you or your business as experts in the industry you work in. Sharing any valuable insights or resources displays an expertise in your business topic that your customers are likely to be searching online for to know more about.
Blog about what your customers want to know about, not what you want them to know about you. Consider keywords or phrases people search for and write your posts about those topics. There are many different software tools web marketers use to search for keywords high in searches but low in competition (meaning there isn’t a lot of other websites using them) and they can provide you with a list of possible keywords to get you started for a small fee, otherwise you can do it yourself by spending time seeing what others are writing about within your niche and see if you can pick the keywords they’ve targeted.
When blogging make sure you place the keywords in your post titles – preferably at the beginning. Google also takes a description from the first 160 characters of your post if you don’t attach a separate excerpt for the search engines to use. So the keywords should be there also.
Another place to list your keywords or phrases for your blog to be effective is in the tagging list. The easier you make it for Google and other search engines to trawl through your blog looking for keyword matches to what people are searching for the more relevant your blog becomes and therefore be listed higher and get more traffic.
Adding images is also a good idea and another source for Google to search so be sure to change the description of the images in your blog to match any keywords you are trying to be ranked for and not the code numbers which are useless to search engines looking for keywords.
Blog posts don’t have to be only written articles but can be a series of quick videos but again remember to use the keywords and phrases in the title of your video, in the first part of your description and list the keywords as your video tags. Repeat these steps when you upload them to places such as Youtube also.
If the blog is attached to your website then this should improve the visibility of your website. But having your blog feeds (including videos) posted to your Facebook fan page, Twitter, YouTube, Linked In and MySpace is only going to improve your visibility and branding even more.
There are ways to automate your blog feeds into these accounts, which then leaves you to pay attention to learning the powerful strategies of interacting with fans and followers – which I don’t recommend you automate for the obvious reason that we all hate talking to machines… But instead consider paying a trained Social Media Virtual Assistant to support you, it is very time and cost effective and ours start at $500 p/mth as part of our Social Media Services
There may seem like a lot to blogging than just writing articles but once you understand what your purpose to having a blog is and how to set it up to be effective it is really only repeating the same steps over and over again.
I’m always happy to help businesses set up their blog so be sure to send me an email if you have any further questions.