Facebook started out as a college re-union social network with games and has evolved into an all-purpose destination that is replacing the otherwise unconnected multiple sites we once had to separately log into to do various tasks such as; emailing, instant messaging, video sharing, gaming, write articles or notes, forums or discussions and blog posts.
It is not only the largest social network in the U.S but in the world and it’s growth of members in the past few years has been phenomenal. And although the growth of ‘new members will slow – because most of the population will have joined – it is estimated by eMarketer that 132.5 million people in the US will be users of Facebook this year; by 2013, that number will increase to 152.1 million. Click here to view the growth graph.
The continued success of Facebook is a result of creating diversity and convenience of people’s online needs and activities in the one place and this is what will drive it’s long term use as it’s members age. it is not a social site designed to target one particular demographic age and by 2013 the percentage of users within the older age brackets will increase, not decrease like other social sites. A detailed graph of Facebook users by age can be found by clicking here.
The most active group will however be the 18-44 year olds. It also is the largest % of users and this is what will drive the importance of using social media marketing strategies that Facebook offers businesses within their social site. Facebook has created such a diversification of advertising methods for businesses to choose from in order to meet businesses different needs that it will also in time add to the strength of being the place to go for most users to find information or links to products and services.
The ability to target advertising to particular demographics is powerful, and the increase of partner sites that Facebook will work with will also continue to grow in numbers, so the rewards of marketing expenditure is only going to get greater for businesses advertising online. As a result of this it will mean business in general will have no choice but to implement social media as a component of it’s online marketing strategies if their wish is to have new customers find them easily. The question most businesses need to ask themselves is if they want to grow. If the answer is yes – then will you wait until the market arena of Facebook is going to be in demand and paying more to use keywords in your ads to drive traffic back to your business like Adwords – or jump in early when the competition of businesses is low and pay less for the keywords?
If you want more information on how your business can use Facebook Ads or other marketing methods to increase potential customer traffic then send me an email with a few brief details.