The use of Rich Snippets in your website give you the power to give Google exactly the details about Your Content that no amount of keyword manipulation on your site will do. Much of the extra information may then be displayed in the search engine results, e.g. the snippet for a restaurant might show the average review and price range.
At the moment most people don’t know to add Rich Snippets, or even how, so if you can add Rich Snippets to your website you have a massive leg up on your competitors. You can see from the image above listings using Rich Snippets stand out, so implementing some extra code into your pages could lead to your site getting more clicks than other results listed higher in Google.
Here is a brief introduction to Rich Snippets from Google:
Google supports rich snippets for these content types:
- Businesses and organizations
To add Rich Snippets to your web pages you will need to add additional HTML markup to your pages (Google recommends microdata format). Generally, you will need a basic knowledge of HTML, but your webmaster may be able to provide you with some guidance on doing it yourself. For the non-techie, we set up our client’s websites so they can add Rich Snippets themselves without ever seeing any HTML, so your web developer may be able to do the same for you.
Because Rich Snippets are added by your webmaster or yourself, don’t get tempted to add fake details such as giving yourself a 5 star ranking just because you can. Google has created a rich snippets spam reporting tool so make sure you aren’t caught out adding misleading information.
If you would like to know more about Rich Snippets please leave a comment below…