The latest results from Get Satisfaction confirms why the big brands use special offers and deals on Facebook and Twitter. 70% of us participate in brand sponsored competitions and team that with the two largest online social sites and the influence of gathering followers to grab a deal is HUGE!
So what is it that attracts the fans? The giveaway’s from entering the competitions? Not really – unless you plan to ALWAYS be running a competition to maintain the growth of your fan base. It is the regular specials and deals that keeps the fans loyal – as well as encouraging this content to be shared with friends. It is also a smart way to increase your sales by always having a special or deal running – just like the local supermarket catalogues – there is always a product on sale or a buy 1 get 1 free deal. The fan pages that post these offers or Twitter accounts that tweet them are the ones that are rapidly growing as they don’t lose their followers once the competition has ended.
The other reason why Facebook and Twitter are becoming popular market places to share specials and deals is because of the high percentage of influence online shopping has. As a customer searching for specials and deals online we are in a frame of mind with the intent to buy. When we receive the junk mail catalogue our intent is to get inside and put the kettle on. Most of us don’t look at junk mail unless we pick it up at the front of the store – when we have an intent to buy. The other big influence is what our friends and families opinions are – and Facebook and Twitter are so geared to share! In fact they encourage it! So, naturally we are drawn to shopping online and sharing our thoughts or finds with friends. This is powerful word of mouth marketing that is increasing the sales of products and services for many businesses. Are you one of them? If you’d like to know more about how to gear your Fan Page or Twitter account to run regular specials and deals use my contact form and I’ll call you.