3 Elements Of A Powerful Social Media Marketing Strategy
To build a strong online presence you need to create a powerful social media marketing strategy with 3 key elements working in synergy
Using Social Media Marketing to Boost Visibility as a Business Coach
Learn 3 ways a business coach or consultant can boost their online visibility using social media marketing
Why Pin Comments on Instagram Posts & Live Videos
Learn how to pin comments on Instagram posts and live videos and understand why it is a valuable marketing tool to take advantage of.
15 Instagram Competition Post Ideas
Instagram competitions & games are used to increase engagement & exposure to gain more followers, more brand awareness & more sales. Here’s 15 ideas
Social Listening – How To Form Deeper Connections with Your Ideal Clients
In recent years there has been a shift in the way organisations market to consumers – previously consumers were told what they
6 Ways to Use Facebook 360 Photos for Business
Discover how Facebook 360 Photos can benefit your business and take your marketing to a new level.
5 Ways to Develop Social Influence For Business Growth
Developing social influence takes a series of actions, done regularly, over a period of time. Here’s our marketing strategy on how to
How To Supercharge Your Event Marketing With Hashtags
Find out how you can increase social buzz, attendee rates and overall engagement for your next event, with these tips on supercharging your event marketing using hashtags.
How To Properly Share User-Generated Content
Strong visual content is a must when it comes to increasing engagement on social media. Discover how to integrate user-generated content to your marketing.
3 Ways To Cut Through Content Clutter
Content is king but the struggle is how to cut through content clutter to find the posts and articles you really want to read and share. Here’s 3 ways how.
What You Need To Know About Customising Your Facebook Feed
Do you want more clarity from your Facebook news feed? Find out how to adjust your Facebook settings to save time, stay on top of trends, and reach more of your audience.
How To Build a Targeted Free Following on Facebook
Every business needs to be on Facebook. To start, use these two features to build a legitimate, highly targeted and relevant free following on Facebook
Instagram, Snapchat & The Rise Of The Social Media Story
Instagram recently challenged Snapchat with the launch of Instagram Stories. What does this mean for the future of social media, and how we share content both as brands and individuals?
Collaborate. Create. Cultivate.
Engage with social media influencers to make the products you sell more desirable, the services you offer more reliable and your brand more approachable.
5 Foundations Of Awesome Social Media Marketing
Here is five key areas of social media marketing that need to be in place in order to succeed at reaching your business goals.
Everything You Need to Know About Reviews & Ratings on Facebook
Learn everything you need to know about Facebook Reviews and Ratings and why they are important for your businesses online presence.
A CEO’s Personal Branding Checklist For Social Media
A CEO using personal branding in their social media strategy can strengthen client loyalty through emotion. To succeed it is important to plan ahead how.
9 Tips to Improve Your Pinterest Marketing
Pinterest is based on discovery and meaningful curation. With its explosive growth, ability to drive results and its discovery-friendly set up it
Facebook Marketing – Let’s Light It Up!
Facebook marketing has become integral to most businesses and is a very cost effective tool to growing your business if done strategically.
How To Get Your Facebook Verification
Having the grey or blue verification tick next to your page name builds online credibility. Find out more about the simple and painless process here…
Attract More Business With The Perfect Social Profile Pic
Having a professional social profile pic in today’s world of social media searching and recruiting is more than every your most vital marketing tool
The 10 Commandments of Social Media Marketing
Social Media marketing can boost your audience and customer base in dramatic ways, but getting started without experience and insight can be
The Key To Building Social Media Influence
Free social media publishing and the natural orientation to search online for content has allowed anyone to have a voice. Those that
6 Reasons Why Your Brand Needs To Be On Snapchat Right Now
Snapchat has been tarnished by the idea that it is a difficult platform to market a brand. For some brands, it isn’t
Don’t Panic! The Instagram Algorithm Change is Good for Your Social Media!
In case you missed it – Instagram recently announced that it will be adopting a non-chronological news feed style, similar to Facebook.
Social Signals & Changing Your Website URL Structure
If you are planning any changes to your website URLs then there are a few things you need to know first
Quality Versus Quantity Leads to Success
Quantity or Quality is always a drama for a business. What to focus on? Especially when a business is just starting out
Foundations for Building a Long-Term Social Media Marketing Strategy
Social media is not a recent buzz topic….it’s been around for years now, so there are countless experts telling you the best
Buying Fake Likes & Followers – What’s the Harm?
Tempted to take a shortcut by buying Facebook likes or Twitter followers? Find out what you are really getting and the right way to build those numbers
Why Content Marketing is Essential to Your Business Success
You may have heard about the concept of content marketing but is it all hype created for the sake of selling online marketing services to normal businesses? When you’re busy running your business, is it just another distraction?
Creating Community Ripples Creates Business
Understand the value of cause marketing and how creating community ripples creates business and strong client relationships
5 Essential Components of SEO and Online Marketing
There is no step-by-step guide to online marketing that is a guaranteed blueprint for number 1 rankings, but these will definitely help
How To Make A Facebook App Redirect Outside of Facebook
Facebook is where you get to be social and engage with existing and potential customers, but surely you want them to check
Why Business Blogs are More Important Than Ever For Getting Website Visitors
Just a short time ago, the #1 online marketing strategy was Link Building. If you wanted high search engine rankings and to
Google+ Business Page – Setting It Up Is Easy!
I just went through the steps to creating my Google+ Business Page and setting it up was easy! If you already have
Facebook Store Apps – Which to Use?
There are many marketing reasons why you would or wouldn’t use a Facebook Store App. Convenience to fans, costs and sales statistics, traffic to your website are just a few. But with so many Facebook store Apps on offer – which to use if you choose to?
Target A Small Market for BIG Gains
Coca Cola make a fortune being known for one product. A smart business should target a small market, promote their product to it and be remembered for it. Most businesses are scared to ‘niche’ themselves afraid they will lose potential clients. But it is what you get remembered for that is shared and brings you BIG gains in the long term.
Social Media Marketing: What Sites Are Most Effective?
Most businesses create profile accounts on many social sites without actually thinking about the goal or structure of how they are going to effectively use it as a social media marketing strategy. A lot of time & money can be wasted without a plan or knowing what sites are most effective for your business to carry out that plan.
Social Profiles – How Professional is Yours?
If you’re using social accounts for a business purpose it is VITAL that the person behind the business looks like they’re IN business. People select the businesses they work with generally based on the people they meet or are referred to. How professional is your social profile?
Angry Customer Feedback in Social Media
When I speak or consult with a business who’s not using Social Media one question always comes up. A dilemma businesses ask me when unsure of dipping their toe into the ‘Social Media World’ is: What do they do about angry customer feedback in Social Media?
Taking Online Marketing To Offline Networking
Many businesses create an online social media presence to add value and improve cash flow. When it doesn’t work, they say online marketing fails and go back to offline networking. What they don’t understand is the ‘profile’ alone isn’t the marketing tool, but what you do with it. Taking online marketing to offline networking is a key to that success.
Google+ Begins Using Profile Verifications
Google+ started adding an all too familiar tick to profiles this weekend. The Profile Verification tick that we are used to seeing on Twitter accounts has now been an added feature on some selective Google+ profiles.
Sharing Social Media with Internet Marketer’s
One exciting part of being a Social Media Marketing Strategist is that I get to mix socializing with work often. This month took me to Thailand for 12 days.
Special Offers on Facebook & Twitter Attract Fans
The latest results from Get Satisfaction confirms why the big brands use special offers and deals on Facebook and Twitter. 70% of us participate in brand sponsored competitions and team that with the two largest online social sites and the influence of gathering followers to grab a deal is HUGE!
So what is it that attracts the fans? The giveaway’s from entering the competitions? Not really – unless you plan to ALWAYS be running a competition to maintain the growth of your fan base.
Twitter, Facebook & Your Next Business Expo Event
We all attend business expos & conferences to network with other stall holders, to increase our clients and improve our brand awareness in the marketplace. But to reach a larger audience than what you can physically speak to on the day have you thought to post & tweet what your business is doing on your stall as it happens on the day?
Displaying Facebook Page Owner Has Bonuses
As a professional owner of a business page it is recommended you have a professional profile presence in Facebook and display the profile on the bottom left of the fan page as the Page owner. The main reason is it give your business credibility (a face behind the business), but there are other marketing reasons to using this simple strategy.
Social Media Marketing – What Aspects Matter the Most
Social Media Marketing is a must for business today so understand the two aspects of social media in order to profit and brand your business appropriately.
Facebook Promotion Guidelines – The Dummies Guide!
The most recent changes to Facebook’s Promotion Guidelines has created confusion around running a competition using Facebook, but here is the ‘dummies guide’ spelling out the terms for you.
Facebook Marketing Kept Simple
Setting up a Fan Page is like creating a website. Don’t expect people to find it without any extra effort. Here’s a star list of simple strategies to gain fans
A Social Media Manager – When to Hire One
Use a Social Media Strategist to create your business a Social Media Marketing plan. Learn to avoid the time wasting social tasks or automating the wrong ones.
Twitter Marketing For Your Business
We all know Twitter can be a powerful tool for people to share their latest news or express their opinions from products to politics but if you still haven’t joined the Twitter world here’s a quick video which explains the very basics quickly.
Questions Poll Added To A Facebook Fan Page
Using the Questions Poll tool is a great way to encourage interaction from your Facebook fans. At the moment it is not readily available to all of us but if you watch the video I’ve created, it will show you how to add the ‘questions tool’ to your Profile and all your Fan Pages to use straight away.
Facebook’s Diversification is an Ingenious Growth Strategy
Facebook started out as a college re-union social network with games and has evolved into an all-purpose destination that is replacing the otherwise unconnected multiple sites we once had to separately log into to do various tasks such as; emailing, instant messaging, video sharing, gaming, write articles or notes, forums or discussions and blog posts.
Social Media Strategies To Develop Content
If you don’t have content then you don’t have a Social Media Strategy. So how do you get good content? Brad from the Online Marketing Institute shares his insights in this video and I wanted to share it with you because he covers a lot very succinctly.
Social Media Marketing: Is It For My Business?
In short, yes. How Social Media Marketing is used however is different for each business.
If you have a business or thinking about setting up a business then this post will not only help you decide how social media marketing might be able to help you, it will have you thinking about what marketing strategies in general you could be focusing on in your business.
Facebook Tops Monthly Page Views
Facebook gets a lot of traffic as it delivers a lot of engaging material but this chart from the Business Insider should leave no doubt in any businesses minds as to whether they should be thinking about whether to bother becoming a part of the Social Media world.
How Social Media Data is Impacting your SEO Ranking
If you’re not interested in using Social Media Marketing directly to increase your customer lists or branding and still only want to use SEO Marketing to increase your website ranking in order to drive traffic to your business you may want to rethink your strategy because when Danny Sullivan in December interviewed the Google Algorithm Team they had to answer many questions surrounding:
“Is Social Media Sites playing a role in a businesses website ranking?”
This led to Matt Cutts creating a video to answer the very same question to clear up the confusion. I’ve added the video for you to watch.
Can You Afford a $7500 Fine for a Facebook Fan’s Comment?
We all have seen the fan comments that have embellished a businesses service or product because they know the owner and they think they’re helping build their friend’s fan base on the businesses Facebook Fan Page…. BUT… As the Business Owner you will be responsible for leaving fans’ misleading or deceptive testimonials on your Fan Page or Twitter feed.
Do’s And Dont’s of Using Social Media Marketing
Most businesses start an online presence with their website and then start the big job of actively advertising online by adding new content regularly to keep it listed in the search engines. Another alternative is to pay for Adwords so that others will find that website. But why spend all that money over and over again trying to gain new customers to a website when you could be duplicating the websites presence all over the internet for free?
Social Networking through Facebook, Twitter, YouTube, LinkedIn, Blogger and other social networking sites is a very cost effective and time efficient way to build awareness and compel potential clients to check out your website too.
Facebook – the most searched term of 2010 – AGAIN!
It should come as no surprise that Facebook pulls off the most visited website of the year and is all the more reason why businesses need to consider very seriously about how to build into their marketing budget a Social Media plan!!!
What Social Site Dominates Your Country?
We know Facebook has dominated most of the world – but this map of what is the biggest Social Site in each country tells us Facebook still has a little work ahead of them before World Domination! What’s interesting is how rapidly Facebook is growing just by word of mouth as they don’t do any advertising outside their own world – they don’t need to!
Websites Are No Longer Enough!!!
The ‘tech’ generation is now fast becoming the larger part of the spending population and it’s now become the norm to shop online. So it scares me to think some businesses out there still choose not to go where their customers want to be…
How To Send A Message To All Your Fans In Facebook
Ever wondered how businesses were sending you a message promoting their monthly discount or newsletter through Facebook? This is a very clever strategy to ensure your fans don’t miss your announcements in amongst their news feed…
2011 Outlook – Social Media, the centre of SEO & PPC Campaigns
Businesses are discovering that social media is not only a great way to build a relationship to keep their current customers in a cut-throat industry but it is paying off in others ways too.
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