What You Need To Know About Customising Your Facebook Feed
Do you want more clarity from your Facebook news feed? Find out how to adjust your Facebook settings to save time, stay on top of trends, and reach more of your audience.
How To Build a Targeted Free Following on Facebook
Every business needs to be on Facebook. To start, use these two features to build a legitimate, highly targeted and relevant free following on Facebook
Everything You Need to Know About Reviews & Ratings on Facebook
Learn everything you need to know about Facebook Reviews and Ratings and why they are important for your businesses online presence.
How to use good content and Facebook to power your sales funnel
Learn how to use great content and Facebook ads to drive customer engagement, build brand recognition and fill your sales funnel
Facebook Marketing – Let’s Light It Up!
Facebook marketing has become integral to most businesses and is a very cost effective tool to growing your business if done strategically.
How To Get Your Facebook Verification
Having the grey or blue verification tick next to your page name builds online credibility. Find out more about the simple and painless process here…
15 Tips to Mastering Facebook Live
Facebook Live is fast becoming the hottest live-streaming video platform for personal and business brands. Find out more here
How to Hypertarget Your Facebook Ads to Your Audience
Learn how to use Facebook’s new “Flex And-Or Exclusion” options to specifically target your ads to the people most likely to be interested in what you are promoting
Quality Versus Quantity Leads to Success
Quantity or Quality is always a drama for a business. What to focus on? Especially when a business is just starting out
How to Add a Custom Facebook Page Tab to Display Your Website
A video showing how you can add your website as a custom application tab on your Facebook page in less than 2 minutes. No expensive developer fees required!
How To Make A Facebook App Redirect Outside of Facebook
Facebook is where you get to be social and engage with existing and potential customers, but surely you want them to check
Facebook Store Apps – Which to Use?
There are many marketing reasons why you would or wouldn’t use a Facebook Store App. Convenience to fans, costs and sales statistics, traffic to your website are just a few. But with so many Facebook store Apps on offer – which to use if you choose to?
Remove A Duplicate Company Page
Do you have a floating Facebook Suitcase Page representing your business that you are not admin of and don’t know how to remove it? Follow these 3 simple steps to notify Facebook & hopefully they will remove a duplicate company Page for you in no time!
Target A Small Market for BIG Gains
Coca Cola make a fortune being known for one product. A smart business should target a small market, promote their product to it and be remembered for it. Most businesses are scared to ‘niche’ themselves afraid they will lose potential clients. But it is what you get remembered for that is shared and brings you BIG gains in the long term.
SSL Certificates For Facebook Page Tabs
As of the 1st October Facebook was going to make it obligatory that users browse their site in secure mode. Meaning instead of seeing http:// at the beginning of the url you will by default see https://. This is why SSL certificates for Facebook Page tabs are now required for Welcome and any other tabs to be seen.
Add Facebook’s New Profile Timeline
If you’re like me & know you can add Facebook’s New Profile Timeline before it’s released to the public wouldn’t you want to??? Follow these simple steps & you should be playing with it in under 5 minutes!
Social Media Marketing: What Sites Are Most Effective?
Most businesses create profile accounts on many social sites without actually thinking about the goal or structure of how they are going to effectively use it as a social media marketing strategy. A lot of time & money can be wasted without a plan or knowing what sites are most effective for your business to carry out that plan.
The Facebook Subscribe Button
We all see our friends updates in our news feed – but what if you wanted to see somebody’s updates you don’t really know yet or admire as a mentor in your news feed? Well the Facebook Subscribe Button means now you can.
Using Facebook Ads to Boost Likes
Nurturing your network and sharing information that is not always about your business is integral to having ongoing long term supportive fans on Facebook. But using Facebook Ads to boost likes is also a good way to start that online network & encourage ‘blue link’ word of mouth to growth.
Social Profiles – How Professional is Yours?
If you’re using social accounts for a business purpose it is VITAL that the person behind the business looks like they’re IN business. People select the businesses they work with generally based on the people they meet or are referred to. How professional is your social profile?
Angry Customer Feedback in Social Media
When I speak or consult with a business who’s not using Social Media one question always comes up. A dilemma businesses ask me when unsure of dipping their toe into the ‘Social Media World’ is: What do they do about angry customer feedback in Social Media?
Taking Online Marketing To Offline Networking
Many businesses create an online social media presence to add value and improve cash flow. When it doesn’t work, they say online marketing fails and go back to offline networking. What they don’t understand is the ‘profile’ alone isn’t the marketing tool, but what you do with it. Taking online marketing to offline networking is a key to that success.
Special Offers on Facebook & Twitter Attract Fans
The latest results from Get Satisfaction confirms why the big brands use special offers and deals on Facebook and Twitter. 70% of us participate in brand sponsored competitions and team that with the two largest online social sites and the influence of gathering followers to grab a deal is HUGE!
So what is it that attracts the fans? The giveaway’s from entering the competitions? Not really – unless you plan to ALWAYS be running a competition to maintain the growth of your fan base.
Twitter, Facebook & Your Next Business Expo Event
We all attend business expos & conferences to network with other stall holders, to increase our clients and improve our brand awareness in the marketplace. But to reach a larger audience than what you can physically speak to on the day have you thought to post & tweet what your business is doing on your stall as it happens on the day?
Displaying Facebook Page Owner Has Bonuses
As a professional owner of a business page it is recommended you have a professional profile presence in Facebook and display the profile on the bottom left of the fan page as the Page owner. The main reason is it give your business credibility (a face behind the business), but there are other marketing reasons to using this simple strategy.
Facebook Promotion Guidelines – The Dummies Guide!
The most recent changes to Facebook’s Promotion Guidelines has created confusion around running a competition using Facebook, but here is the ‘dummies guide’ spelling out the terms for you.
Facebook Marketing Kept Simple
Setting up a Fan Page is like creating a website. Don’t expect people to find it without any extra effort. Here’s a star list of simple strategies to gain fans
Questions Poll Added To A Facebook Fan Page
Using the Questions Poll tool is a great way to encourage interaction from your Facebook fans. At the moment it is not readily available to all of us but if you watch the video I’ve created, it will show you how to add the ‘questions tool’ to your Profile and all your Fan Pages to use straight away.
Managing Social Profiles Quickly with this Tool
Finding a good Social Media Management System with it all is hard. I’m happy to share this marketing tool because it’s got everything for your social profiles – even your own signature icon!
iFrames – What You Need To Know
iFrames are definitely here to stay – for the time being anyway! Although they are not as readily available for the ‘non-coder’ Fan Page owner to access like fbml code was, iFrames certainly offers a lot more than fbml could ever do – and hence the reason Facebook switched.
Facebook’s Diversification is an Ingenious Growth Strategy
Facebook started out as a college re-union social network with games and has evolved into an all-purpose destination that is replacing the otherwise unconnected multiple sites we once had to separately log into to do various tasks such as; emailing, instant messaging, video sharing, gaming, write articles or notes, forums or discussions and blog posts.
Social Media Strategies To Develop Content
If you don’t have content then you don’t have a Social Media Strategy. So how do you get good content? Brad from the Online Marketing Institute shares his insights in this video and I wanted to share it with you because he covers a lot very succinctly.
Social Media Marketing: Is It For My Business?
In short, yes. How Social Media Marketing is used however is different for each business.
If you have a business or thinking about setting up a business then this post will not only help you decide how social media marketing might be able to help you, it will have you thinking about what marketing strategies in general you could be focusing on in your business.
Blogging: How Does It Provide More Traffic To my Website?
A blog is a ‘tool’ so ‘how you use it’ depends on how effective it is in driving traffic to your website.
If you want your website to give more content by adding 
new or better detailed information on your business topic regularly then blogging is a good idea.
A blog can depict you or your business as experts in the industry you work in. Sharing any valuable insights or resources displays an expertise in your business topic that your customers are likely to be searching online for to know more about.
Facebook Tops Monthly Page Views
Facebook gets a lot of traffic as it delivers a lot of engaging material but this chart from the Business Insider should leave no doubt in any businesses minds as to whether they should be thinking about whether to bother becoming a part of the Social Media world.
How Social Media Data is Impacting your SEO Ranking
If you’re not interested in using Social Media Marketing directly to increase your customer lists or branding and still only want to use SEO Marketing to increase your website ranking in order to drive traffic to your business you may want to rethink your strategy because when Danny Sullivan in December interviewed the Google Algorithm Team they had to answer many questions surrounding:
“Is Social Media Sites playing a role in a businesses website ranking?”
This led to Matt Cutts creating a video to answer the very same question to clear up the confusion. I’ve added the video for you to watch.
Latest Facebook Statistics – Use it to Advantage Your Business
The growth of Facebook is outstanding and any Company’s dream to become the ‘virtual place to be’. Going by these latest stats it doesn’t look like it is going to slow down anytime soon either!
Can You Afford a $7500 Fine for a Facebook Fan’s Comment?
We all have seen the fan comments that have embellished a businesses service or product because they know the owner and they think they’re helping build their friend’s fan base on the businesses Facebook Fan Page…. BUT… As the Business Owner you will be responsible for leaving fans’ misleading or deceptive testimonials on your Fan Page or Twitter feed.
Know Facebook’s New Fan Page Problems Before You Upgrade!
Today you would have opened up your Facebook fanpage and been invited to update to the new design… make sure you read this and preview your new design facebook fan page BEFORE you decide to upgrade!
How To Claim Your Facebook Email Address
If anyone is familiar with Google Buzz or Messenger Live then they are going to LOOOVVVEEEE having a Facebook email address!!! Only not everyone has access to getting it straight away… Facebook is rolling the access out by country or state – just like they did with Facebook Places.
Do’s And Dont’s of Using Social Media Marketing
Most businesses start an online presence with their website and then start the big job of actively advertising online by adding new content regularly to keep it listed in the search engines. Another alternative is to pay for Adwords so that others will find that website. But why spend all that money over and over again trying to gain new customers to a website when you could be duplicating the websites presence all over the internet for free?
Social Networking through Facebook, Twitter, YouTube, LinkedIn, Blogger and other social networking sites is a very cost effective and time efficient way to build awareness and compel potential clients to check out your website too.
Facebook – the most searched term of 2010 – AGAIN!
It should come as no surprise that Facebook pulls off the most visited website of the year and is all the more reason why businesses need to consider very seriously about how to build into their marketing budget a Social Media plan!!!
The Importance of Consistent Branding in Social Media
Like your logo it is important to keep your image the same across all profiles so you are easily recognisable. Familiarity builds trust and so you need to make your customers feel comfortable when they meet you, not have them thinking you have something to hide.
What Social Site Dominates Your Country?
We know Facebook has dominated most of the world – but this map of what is the biggest Social Site in each country tells us Facebook still has a little work ahead of them before World Domination! What’s interesting is how rapidly Facebook is growing just by word of mouth as they don’t do any advertising outside their own world – they don’t need to!
No More FBML for Creating Custom Fanpages
No need to panic though! Facebook will still support Fanpages already using FBML code. It will only affect Fanpages wanting to create a custom page from 2011. Here’s an excerpt from Facebook Developers list of changes expected in the first quarter for 2011
Websites Are No Longer Enough!!!
The ‘tech’ generation is now fast becoming the larger part of the spending population and it’s now become the norm to shop online. So it scares me to think some businesses out there still choose not to go where their customers want to be…
How To Send A Message To All Your Fans In Facebook
Ever wondered how businesses were sending you a message promoting their monthly discount or newsletter through Facebook? This is a very clever strategy to ensure your fans don’t miss your announcements in amongst their news feed…
2011 Outlook – Social Media, the centre of SEO & PPC Campaigns
Businesses are discovering that social media is not only a great way to build a relationship to keep their current customers in a cut-throat industry but it is paying off in others ways too.
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