Social Media Marketing: What Sites Are Most Effective?

Most businesses create profile accounts on many social sites without actually thinking about the goal or structure of how they are going to effectively use it as a social media marketing strategy. A lot of time & money can be wasted without a plan or knowing what sites are most effective for your business to carry out that plan.

Read More

Social Profiles – How Professional is Yours?

If you’re using social accounts for a business purpose it is VITAL that the person behind the business looks like they’re IN business. People select the businesses they work with generally based on the people they meet or are referred to. How professional is your social profile?

Read More

Taking Online Marketing To Offline Networking

Many businesses create an online social media presence to add value and improve cash flow. When it doesn’t work, they say online marketing fails and go back to offline networking. What they don’t understand is the ‘profile’ alone isn’t the marketing tool, but what you do with it. Taking online marketing to offline networking is a key to that success.

Read More

Blogging: How Does It Provide More Traffic To my Website?

A blog is a ‘tool’ so ‘how you use it’ depends on how effective it is in driving traffic to your website.

If you want your website to give more content by adding new or better detailed information on your business topic regularly then blogging is a good idea.

A blog can depict you or your business as experts in the industry you work in. Sharing any valuable insights or resources displays an expertise in your business topic that your customers are likely to be searching online for to know more about.

Read More

Facebook Tops Monthly Page Views

Facebook gets a lot of traffic as it delivers a lot of engaging material but this chart from the Business Insider should leave no doubt in any businesses minds as to whether they should be thinking about whether to bother becoming a part of the Social Media world.

Read More

How Social Media Data is Impacting your SEO Ranking

If you’re not interested in using Social Media Marketing directly to increase your customer lists or branding and still only want to use SEO Marketing to increase your website ranking in order to drive traffic to your business you may want to rethink your strategy because when Danny Sullivan in December interviewed the Google Algorithm Team they had to answer many questions surrounding:
“Is Social Media Sites playing a role in a businesses website ranking?”

This led to Matt Cutts creating a video to answer the very same question to clear up the confusion. I’ve added the video for you to watch.

Read More

Do’s And Dont’s of Using Social Media Marketing

Most businesses start an online presence with their website and then start the big job of actively advertising online by adding new content regularly to keep it listed in the search engines. Another alternative is to pay for Adwords so that others will find that website. But why spend all that money over and over again trying to gain new customers to a website when you could be duplicating the websites presence all over the internet for free?

Social Networking through Facebook, Twitter, YouTube, LinkedIn, Blogger and other social networking sites is a very cost effective and time efficient way to build awareness and compel potential clients to check out your website too.

Read More

Great Subtle Changes To YouTube

There has been a little bit of activity around YouTube lately and the latest is the subtle but new features to their Home Page. Appearance wise the YouTube Home Page doesn’t look much different – but with closer inspection you will see a few differences to encourage you to go to your homepage more often.

Read More

YouTube Sets New Video Time Limits

YouTube has become the biggest video site to search for answers and ‘how to’ videos for the visual learners who want answers quickly. So on Friday when YouTube announced it is increasing once again the length of video that you can upload it could be seen by some as a bonus who have a lot to say – or for other browsers who just want the bullet point version without the ‘sales fluff’ a real disappointment.

Read More

Websites Are No Longer Enough!!!

The ‘tech’ generation is now fast becoming the larger part of the spending population and it’s now become the norm to shop online. So it scares me to think some businesses out there still choose not to go where their customers want to be…

Read More

Don't miss our updates!

Be the first to know about exclusive cases and facts.