As a professional owner of a business page it is recommended you have a professional profile presence in Facebook and display the profile on the bottom left of the fan page as the Page owner. The main reason is it give your business credibility (a face behind the business), but there are other marketing reasons to using this simple strategy.
The most recent changes to Facebook’s Promotion Guidelines has created confusion around running a competition using Facebook, but here is the ‘dummies guide’ spelling out the terms for you.
Setting up a Fan Page is like creating a website. Don’t expect people to find it without any extra effort. Here’s a star list of simple strategies to gain fans
Using the Questions Poll tool is a great way to encourage interaction from your Facebook fans. At the moment it is not readily available to all of us but if you watch the video I’ve created, it will show you how to add the ‘questions tool’ to your Profile and all your Fan Pages to use straight away.
Finding a good Social Media Management System with it all is hard. I’m happy to share this marketing tool because it’s got everything for your social profiles – even your own signature icon!
iFrames are definitely here to stay – for the time being anyway! Although they are not as readily available for the ‘non-coder’ Fan Page owner to access like fbml code was, iFrames certainly offers a lot more than fbml could ever do – and hence the reason Facebook switched.
Facebook started out as a college re-union social network with games and has evolved into an all-purpose destination that is replacing the otherwise unconnected multiple sites we once had to separately log into to do various tasks such as; emailing, instant messaging, video sharing, gaming, write articles or notes, forums or discussions and blog posts.
If you don’t have content then you don’t have a Social Media Strategy. So how do you get good content? Brad from the Online Marketing Institute shares his insights in this video and I wanted to share it with you because he covers a lot very succinctly.
In short, yes. How Social Media Marketing is used however is different for each business.
If you have a business or thinking about setting up a business then this post will not only help you decide how social media marketing might be able to help you, it will have you thinking about what marketing strategies in general you could be focusing on in your business.
A blog is a ‘tool’ so ‘how you use it’ depends on how effective it is in driving traffic to your website.
If you want your website to give more content by adding 
new or better detailed information on your business topic regularly then blogging is a good idea.
A blog can depict you or your business as experts in the industry you work in. Sharing any valuable insights or resources displays an expertise in your business topic that your customers are likely to be searching online for to know more about.
Facebook gets a lot of traffic as it delivers a lot of engaging material but this chart from the Business Insider should leave no doubt in any businesses minds as to whether they should be thinking about whether to bother becoming a part of the Social Media world.
If you’re not interested in using Social Media Marketing directly to increase your customer lists or branding and still only want to use SEO Marketing to increase your website ranking in order to drive traffic to your business you may want to rethink your strategy because when Danny Sullivan in December interviewed the Google Algorithm Team they had to answer many questions surrounding:
“Is Social Media Sites playing a role in a businesses website ranking?”
This led to Matt Cutts creating a video to answer the very same question to clear up the confusion. I’ve added the video for you to watch.
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