Coca Cola make a fortune being known for one product. A smart business should target a small market, promote their product to it and be remembered for it. Most businesses are scared to ‘niche’ themselves afraid they will lose potential clients. But it is what you get remembered for that is shared and brings you BIG gains in the long term.
Most businesses create profile accounts on many social sites without actually thinking about the goal or structure of how they are going to effectively use it as a social media marketing strategy. A lot of time & money can be wasted without a plan or knowing what sites are most effective for your business to carry out that plan.
If you’re using social accounts for a business purpose it is VITAL that the person behind the business looks like they’re IN business. People select the businesses they work with generally based on the people they meet or are referred to. How professional is your social profile?
When I speak or consult with a business who’s not using Social Media one question always comes up. A dilemma businesses ask me when unsure of dipping their toe into the ‘Social Media World’ is: What do they do about angry customer feedback in Social Media?
Many businesses create an online social media presence to add value and improve cash flow. When it doesn’t work, they say online marketing fails and go back to offline networking. What they don’t understand is the ‘profile’ alone isn’t the marketing tool, but what you do with it. Taking online marketing to offline networking is a key to that success.
Google+ started adding an all too familiar tick to profiles this weekend. The Profile Verification tick that we are used to seeing on Twitter accounts has now been an added feature on some selective Google+ profiles.
One exciting part of being a Social Media Marketing Strategist is that I get to mix socializing with work often. This month took me to Thailand for 12 days.
The latest results from Get Satisfaction confirms why the big brands use special offers and deals on Facebook and Twitter. 70% of us participate in brand sponsored competitions and team that with the two largest online social sites and the influence of gathering followers to grab a deal is HUGE!
So what is it that attracts the fans? The giveaway’s from entering the competitions? Not really – unless you plan to ALWAYS be running a competition to maintain the growth of your fan base.
We all attend business expos & conferences to network with other stall holders, to increase our clients and improve our brand awareness in the marketplace. But to reach a larger audience than what you can physically speak to on the day have you thought to post & tweet what your business is doing on your stall as it happens on the day?
As a professional owner of a business page it is recommended you have a professional profile presence in Facebook and display the profile on the bottom left of the fan page as the Page owner. The main reason is it give your business credibility (a face behind the business), but there are other marketing reasons to using this simple strategy.
Social Media Marketing is a must for business today so understand the two aspects of social media in order to profit and brand your business appropriately.
The most recent changes to Facebook’s Promotion Guidelines has created confusion around running a competition using Facebook, but here is the ‘dummies guide’ spelling out the terms for you.
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