Ecommerce is a highly competitive business to be in so they have to master the ability to convert, and follow up. For service based businesses there are a few things that can be modelled from ecommerce businesses to reliably get more enquiries and sales
Your CRM isn’t broken. Adoption is. These 7 practical strategies turn CRMs into daily tools your team actually uses and ROI finally follows.
Your hero section is costing you leads. Fix what’s above the fold to reduce bounce rate and increase conversions fast.
Most small businesses lose money on Google Ads by making the same mistakes. Learn what’s quietly killing your campaigns and how to fix it.
Most CRMs don’t fail because they’re too expensive. They fail because no one uses them. Here’s how to fix adoption and finally get ROI.
You’ve invested time and money into a beautiful website. The branding is sharp, the images are professional, and your services are clearly
Is your trade business invisible online? From Google Business Profiles to local SEO, follow these 10 actionable steps to build a marketing machine that works.
Discover the best free keyword research tools that can help you improve your SEO and PPC efforts. Explore our top 11 picks
See how quickly you can create short-form content with Frase’s AI tools – product descriptions, social media posts, emails… it’s all easy!
ChatGPT is getting the media exposure, but Frase is the best AI writer on the market with SEO optimisation features to make content that ranks
Update website pages or create marketing content that will get clicks – watch how you can turn hours of content production into minutes using ChatGPT
Attract more customers to your website with these 14 practical link building tactics for small business growth
Here’s how to get more positive Google reviews on autopilot, while staying compliant so your Google Business Profile does not get shut down
Ever feel like marketing is like eating an elephant? Here’s how to break it down into bite sized pieces
Old SEO strategies like link building are still important, but here’s one thing you need to be prioritising now for modern SEO
For some businesses, not following up could be costing huge dollars every year. Here are some effective, no-stress ways to handle your followups
Stop focusing on what has or might happen, these 8 things will bring in immediate, and future, sales for any business.
95% of the time it’s not some new strategy that will drive sales and increased ROI…. It’s understanding who you’re targeting and building specific campaigns around them that will do it
There’s no need to fight to stay 1 step ahead of Google. Here’s how Google’s “Helpful Content Update” can benefit you and your rankings
Limited budget and/or time – here’s what you need to know about SEO and Google Ads and how they should be prioritised in your marketing
Here’s how to rethink the way you look at referrals so you can get more of those easy to convert leads
If done right, paid traffic is a great way to grow and scale your business. Without being a data-scientist, here are 7 simple things to fix for better results
Here’s how systemising and automating your sales process could double your sales revenue without increasing your ad spend for new leads
Here’s a breakdown of the funnel we use to generate appointments with qualified leads on autopilot. Implement it into your business now
If you already have traffic but you’re not getting great levels of conversions, then here’s a marketing mindset shift that could double your business without doubling your marketing costs
Everyone wants to know how much for a website, but no one wants to hear, “It depends.” Here are some of the things influencing pricing & our own pricing model
To build a strong online presence you need to create a powerful social media marketing strategy with 3 key elements working in synergy
Email marketing is still one of the most cost effective marketing strategies available. Here’s how to make it work for you
As the marketplace becomes increasingly saturated and competitive, here are some things to focus on in the coming year for your digital marketing
Getting started as a new consultant is not always easy….here are some marketing strategies to grow your business in your first year
Want to generate more leads for your consulting business? Here are 5 things to be focusing on
If you’re wanting to build authority, improve your search engine rankings and fuel your social media marketing, here’s what your blogging can do for you
Want to generate a consistent stream of client leads without cold outreach? Try these strategies to start getting better results from your marketing
Learn 3 ways a business coach or consultant can boost their online visibility using social media marketing
Thinking about a new website? Here are some of the essentials when talking to a web design agency about building your coaching website
Want your website to achieve high search rankings and enjoy quality “buyer” traffic? Here’s how to optimise it for search engines
If your business isn’t growing, you don’t necessarily need to change what you’re selling, you just need to focus your marketing to attract the clients you want & convert better
Want to be considered more than a commodity? Demonstrate to a specific audience that you are the solution to a problem they are experiencing
Learn how to pin comments on Instagram posts and live videos and understand why it is a valuable marketing tool to take advantage of.
Instagram competitions & games are used to increase engagement & exposure to gain more followers, more brand awareness & more sales. Here’s 15 ideas
In recent years there has been a shift in the way organisations market to consumers – previously consumers were told what they
People will say, “No”….some are out of your control but the secret is in how you get more people saying, “Yes”
If people have the option to put off a decision, then they will. You need to change your marketing message to give people a reason to take action now
With marketing it’s extremely important to be super relevant, to understand who your ideal client is and to present a message that resonates with them….and this may change!
Traffic comes after an investment of time and/or money… What value does it have if it does not convert?
Is your market shrinking? Are you doing less sales? Now’s the time to think different about marketing if you want to be considered a priority when everyone is focused on “essentials”
Everyone’s worried about the impact that Coronavirus will have on their business. You can accept the doom and gloom, or you can get out there and try marketing like never before
Come July, 2018 as much as 60% of your traffic could be told your website is not secure. Are you prepared for the change to Google Chrome?
If you have been provided access to our marketing reports client portal, you may find yourself wanting to change date ranges. When
Providing content for a website can be a big task, but sometimes it seems bigger than it is because you don’t know
New Setup To register a domain name go to Crazy Domains ….do not purchase any of their upsells. Website Hosting – we recommend Siteground or
Terms and conditions and privacy policies on your website may rarely be used, but become very important in limiting your legal exposure. For
Trello is the central hub for your website project. This is where you will upload anything that is required for inclusion in
The preferred method for sharing content from Dropbox (or any similar service) is to email us links that allow anyone to view
Learn how creating short branding videos for social media provides your business marketing opportunities to increase brand awareness and build greater trust.
New site or redeveloping an existing site? Here’s how to plan for a successful site even before the website design get’s started
A strong brand identity is essential for business success. Effective branding can help your reputation, make you stand out from your competition and project your values to attract your ideal client. Discover how to create a recognisable brand identity with these 5 tips
Those big fancy home page sliders are creating a major user experience problem that could be hurting conversions. Here’s why and what to do about it
To successfully develop brand leadership it takes a marketing strategy with a number of elements. A reputation developed offline and online using paid and organic methods.
Discover how Facebook 360 Photos can benefit your business and take your marketing to a new level.
Niching will make your marketing easier and a positive ROI more likely. Here’s how to do it without losing the ability to attract valuable customers that don’t fit your chosen niche
Developing social influence takes a series of actions, done regularly, over a period of time. Here’s our marketing strategy on how to
Find out how you can increase social buzz, attendee rates and overall engagement for your next event, with these tips on supercharging your event marketing using hashtags.
Forget expensive, shotgun-approach marketing. Download our Buyer Persona template and start delivering laser-focused marketing that increases conversions & cuts costs
Strong visual content is a must when it comes to increasing engagement on social media. Discover how to integrate user-generated content to your marketing.
Content is king but the struggle is how to cut through content clutter to find the posts and articles you really want to read and share. Here’s 3 ways how.
Find out how you can integrate emojis into your content marketing strategy with these easy to follow do’s and don’ts, to increase audience engagement.
Does longer content always result in better search rankings? Not necessarily. Worse, it could be negatively impacting user experience
Do you want more clarity from your Facebook news feed? Find out how to adjust your Facebook settings to save time, stay on top of trends, and reach more of your audience.
Create engaging subject lines, free resources and responsive emails to increase the readership of your direct email marketing.
Every business needs to be on Facebook. To start, use these two features to build a legitimate, highly targeted and relevant free following on Facebook
Is a sales focus hurting the long-term growth of your business? Switch to a value-centric business model for happier customers and more revenue
Instagram recently challenged Snapchat with the launch of Instagram Stories. What does this mean for the future of social media, and how we share content both as brands and individuals?
Engage with social media influencers to make the products you sell more desirable, the services you offer more reliable and your brand more approachable.
Here is five key areas of social media marketing that need to be in place in order to succeed at reaching your business goals.
If you are seeing poor conversions and a low return on investment on your ad campaigns, here’s how to get better results by matching market to message
Learn everything you need to know about Facebook Reviews and Ratings and why they are important for your businesses online presence.
Build brand credibility and drive traffic to your business by monitoring your brand’s online presence. Start media monitoring with these free resources.
A CEO using personal branding in their social media strategy can strengthen client loyalty through emotion. To succeed it is important to plan ahead how.
Learn how to use great content and Facebook ads to drive customer engagement, build brand recognition and fill your sales funnel
Pinterest is based on discovery and meaningful curation. With its explosive growth, ability to drive results and its discovery-friendly set up it
Integrate an effective content marketing plan to build brand credibility online and convert your audience into customers.
Facebook marketing has become integral to most businesses and is a very cost effective tool to growing your business if done strategically.
Not everyone that visits your website is interested in buying from you. Here’s how you can use time on a web page to exclude the least engaged visitors
Having the grey or blue verification tick next to your page name builds online credibility. Find out more about the simple and painless process here…
LinkedIn is a professional social media platform that university graduates and industry leaders use to network with like minded people. Find out why you must be on LinkedIn today.
Facebook Live is fast becoming the hottest live-streaming video platform for personal and business brands. Find out more here
Having a professional social profile pic in today’s world of social media searching and recruiting is more than every your most vital marketing tool
Sure a website is there to give people information and let them know what you do, but the doors of your business
Finding the answer to whether your brand is receiving effective media coverage is not always a simple yes or no. Conducting business
Social Media marketing can boost your audience and customer base in dramatic ways, but getting started without experience and insight can be
Free social media publishing and the natural orientation to search online for content has allowed anyone to have a voice. Those that
Google’s search results for local business are really geared around Google Adwords and the Google Maps listings. Here’s what you need to be focused on
When exposing yourself to the media you want to ensure that your personal brand and reputation are positively represented. Providing a media
Snapchat has been tarnished by the idea that it is a difficult platform to market a brand. For some brands, it isn’t
Avoid the 2 step website fails & learn the 5 stages we take in building a website you wont cringe about
With the fast pace of keeping up with day to day business activities we often let the management of our professional reputation
In case you missed it – Instagram recently announced that it will be adopting a non-chronological news feed style, similar to Facebook.
Learn how to use Facebook’s new “Flex And-Or Exclusion” options to specifically target your ads to the people most likely to be interested in what you are promoting
If you are planning any changes to your website URLs then there are a few things you need to know first
Learn how to build a content plan for your website that will help create a better user experience and increase conversions
Content marketing is the cornerstone of SEO & social media marketing but how do you know what to write about? Here’s how to use the Google Keyword Planner
Quantity or Quality is always a drama for a business. What to focus on? Especially when a business is just starting out
Want to get good results out of your Google Adwords investment? Here are the 6 things that are critical to a successful Google Adwords campaign
A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great
Learn how to structure your website in content silos to improve the way search engines view your website relevance and your ability to rank in Google
With everyone competing for attention of internet users, how do you rise above the noise? Here are some strategies for writing content that captures your readers’ attention
Social media is not a recent buzz topic….it’s been around for years now, so there are countless experts telling you the best
Tempted to take a shortcut by buying Facebook likes or Twitter followers? Find out what you are really getting and the right way to build those numbers
How to make sure your blog engages your readers and positions you as an expert
How to make sure you are uploading images that are a suitable size to reduce page loading speed and ensure a favourable user experience
Great news….if you aren’t trying to game Google and are producing great content then Google Hummingbird is set to benefit you
A niche marketing approach gives you the ability to position yourself as an authority in that niche & target a demographic for higher conversions
Effective SEO is critical to highly targeted traffic and conversions. Here are some tips for increasing your Google rankings
Content marketing is a great way to establish authority in competitive niches. Here are some ideas for getting started with your content marketing
You may have heard about the concept of content marketing but is it all hype created for the sake of selling online marketing services to normal businesses? When you’re busy running your business, is it just another distraction?
Understand the value of cause marketing and how creating community ripples creates business and strong client relationships
A video showing how you can add your website as a custom application tab on your Facebook page in less than 2 minutes. No expensive developer fees required!
Find out how you could be using retargeting, also known as remarketing, to keep your brand in front of visitors after they leave your website.
If you are running events there are cost effective ways to take event bookings with your WordPress site. Here’s what we use
Planning & getting your onpage SEO right is critical to good search engine rankings. Here are the things you should be doing
If you use WordPress then here are the steps to optimise your site’s SEO and increase your chances of ranking well
There is no step-by-step guide to online marketing that is a guaranteed blueprint for number 1 rankings, but these will definitely help
Your domain names are business assets that are very simple to set up. Here’s how to do it yourself so you always have control of your business
Here’s a simple little WordPress plugin that will help you manage your blog ideas. It even tracks useful website links for future reference
How Google is now rewarding you for producing good quality content and establishing yourself as an authority in your niche with Google Authorship
The number and quality of links is still the most important factor in how your web pages rank in Google. Here are important things to consider
Lower Google Adwords revenue indicates the importance of Local SEO for businesses to target the growing number of mobile searchers looking for local results
Many factors need to be considered but using these 5 steps to a more search engine friendly website is a great start to generating results
The real winners from the increase of smart phone users are businesses who have mobile friendly websites. Here is a list of reasons why from a recent survey
If a website is expected to be a lead generating tool in your business then you should invest in SEO to make sure people see your website. Read these tips
When you first start your business blog there are two hurdles – finding the time and ideas for your blog posts….Here is how you can get started
Find out how “Rich Snippets” can be added to your web pages to make them stand out in the search engine results and get more clicks
Facebook is where you get to be social and engage with existing and potential customers, but surely you want them to check
Just a short time ago, the #1 online marketing strategy was Link Building. If you wanted high search engine rankings and to
Fashion retailers can no longer be skeptical about adding online shopping for their customers after this report obviously displays ecommerce sales are
When we talk about search engine optimisation, the ultimate goal of any website owner is to identify high traffic search terms (keyword
The role of search engine optimisation (SEO) is to make your website rank well for relevant search terms. There are a number
Many businesses choose to manage their own website after they have paid to have it created because it appears to be more cost effective than paying for additional ongoing management services. But after training, and allocation of time to make regular changes, is managing your own website really cost effective or possibly driving potential customers away?
Optimising your website for mobile browsers is all about making sure your site loads quick and is set up for easy access to the information a mobile browser is looking for. Here are the things you should check your site for…..
I just went through the steps to creating my Google+ Business Page and setting it up was easy! If you already have
There are many marketing reasons why you would or wouldn’t use a Facebook Store App. Convenience to fans, costs and sales statistics, traffic to your website are just a few. But with so many Facebook store Apps on offer – which to use if you choose to?
Do you have a floating Facebook Suitcase Page representing your business that you are not admin of and don’t know how to remove it? Follow these 3 simple steps to notify Facebook & hopefully they will remove a duplicate company Page for you in no time!
Coca Cola make a fortune being known for one product. A smart business should target a small market, promote their product to it and be remembered for it. Most businesses are scared to ‘niche’ themselves afraid they will lose potential clients. But it is what you get remembered for that is shared and brings you BIG gains in the long term.
As of the 1st October Facebook was going to make it obligatory that users browse their site in secure mode. Meaning instead of seeing http:// at the beginning of the url you will by default see https://. This is why SSL certificates for Facebook Page tabs are now required for Welcome and any other tabs to be seen.
If you’re like me & know you can add Facebook’s New Profile Timeline before it’s released to the public wouldn’t you want to??? Follow these simple steps & you should be playing with it in under 5 minutes!
Most businesses create profile accounts on many social sites without actually thinking about the goal or structure of how they are going to effectively use it as a social media marketing strategy. A lot of time & money can be wasted without a plan or knowing what sites are most effective for your business to carry out that plan.
We all see our friends updates in our news feed – but what if you wanted to see somebody’s updates you don’t really know yet or admire as a mentor in your news feed? Well the Facebook Subscribe Button means now you can.
Nurturing your network and sharing information that is not always about your business is integral to having ongoing long term supportive fans on Facebook. But using Facebook Ads to boost likes is also a good way to start that online network & encourage ‘blue link’ word of mouth to growth.
If you’re using social accounts for a business purpose it is VITAL that the person behind the business looks like they’re IN business. People select the businesses they work with generally based on the people they meet or are referred to. How professional is your social profile?
When I speak or consult with a business who’s not using Social Media one question always comes up. A dilemma businesses ask me when unsure of dipping their toe into the ‘Social Media World’ is: What do they do about angry customer feedback in Social Media?
Many businesses create an online social media presence to add value and improve cash flow. When it doesn’t work, they say online marketing fails and go back to offline networking. What they don’t understand is the ‘profile’ alone isn’t the marketing tool, but what you do with it. Taking online marketing to offline networking is a key to that success.
Google+ started adding an all too familiar tick to profiles this weekend. The Profile Verification tick that we are used to seeing on Twitter accounts has now been an added feature on some selective Google+ profiles.
One exciting part of being a Social Media Marketing Strategist is that I get to mix socializing with work often. This month took me to Thailand for 12 days.
Sometimes you require sharing files with clients or staff that tend to be a little too big for emailing, or perhaps it’s that you update them frequently and a number of people need to access them at one time. Emailing back and forth can be time consuming as well as a concern that people have the latest updated file.
The latest results from Get Satisfaction confirms why the big brands use special offers and deals on Facebook and Twitter. 70% of us participate in brand sponsored competitions and team that with the two largest online social sites and the influence of gathering followers to grab a deal is HUGE!
So what is it that attracts the fans? The giveaway’s from entering the competitions? Not really – unless you plan to ALWAYS be running a competition to maintain the growth of your fan base.
We all attend business expos & conferences to network with other stall holders, to increase our clients and improve our brand awareness in the marketplace. But to reach a larger audience than what you can physically speak to on the day have you thought to post & tweet what your business is doing on your stall as it happens on the day?
As a professional owner of a business page it is recommended you have a professional profile presence in Facebook and display the profile on the bottom left of the fan page as the Page owner. The main reason is it give your business credibility (a face behind the business), but there are other marketing reasons to using this simple strategy.
Social Media Marketing is a must for business today so understand the two aspects of social media in order to profit and brand your business appropriately.
Recently I had the opportunity to take my Social networking offline and meet other Mummy business owners in the Sydney area. It always amazes me how women seem to make the most of every opportunity and this event was no different!
The most recent changes to Facebook’s Promotion Guidelines has created confusion around running a competition using Facebook, but here is the ‘dummies guide’ spelling out the terms for you.
Setting up a Fan Page is like creating a website. Don’t expect people to find it without any extra effort. Here’s a star list of simple strategies to gain fans
Use a Social Media Strategist to create your business a Social Media Marketing plan. Learn to avoid the time wasting social tasks or automating the wrong ones.
We all know Twitter can be a powerful tool for people to share their latest news or express their opinions from products to politics but if you still haven’t joined the Twitter world here’s a quick video which explains the very basics quickly.
There are a few things to consider when deciding to blog for the purpose of profit. But if you are completely new to the idea of blogging and not sure of what the term means this video is a simple explanation worth watching first.
Using the Questions Poll tool is a great way to encourage interaction from your Facebook fans. At the moment it is not readily available to all of us but if you watch the video I’ve created, it will show you how to add the ‘questions tool’ to your Profile and all your Fan Pages to use straight away.
Finding a good Social Media Management System with it all is hard. I’m happy to share this marketing tool because it’s got everything for your social profiles – even your own signature icon!
iFrames are definitely here to stay – for the time being anyway! Although they are not as readily available for the ‘non-coder’ Fan Page owner to access like fbml code was, iFrames certainly offers a lot more than fbml could ever do – and hence the reason Facebook switched.
Facebook started out as a college re-union social network with games and has evolved into an all-purpose destination that is replacing the otherwise unconnected multiple sites we once had to separately log into to do various tasks such as; emailing, instant messaging, video sharing, gaming, write articles or notes, forums or discussions and blog posts.
If you don’t have content then you don’t have a Social Media Strategy. So how do you get good content? Brad from the Online Marketing Institute shares his insights in this video and I wanted to share it with you because he covers a lot very succinctly.
Google launched it’s latest tool recently that allows users to block websites from their search results if the website isn’t providing relevant information to their search. So Blogger’s be good!
In short, yes. How Social Media Marketing is used however is different for each business.
If you have a business or thinking about setting up a business then this post will not only help you decide how social media marketing might be able to help you, it will have you thinking about what marketing strategies in general you could be focusing on in your business.
A blog is a ‘tool’ so ‘how you use it’ depends on how effective it is in driving traffic to your website.
If you want your website to give more content by adding 
new or better detailed information on your business topic regularly then blogging is a good idea.
A blog can depict you or your business as experts in the industry you work in. Sharing any valuable insights or resources displays an expertise in your business topic that your customers are likely to be searching online for to know more about.
Facebook gets a lot of traffic as it delivers a lot of engaging material but this chart from the Business Insider should leave no doubt in any businesses minds as to whether they should be thinking about whether to bother becoming a part of the Social Media world.
So you have registered your Twitter Profile, now what? Here are 5 steps to being successful with Twitter
If you’re not interested in using Social Media Marketing directly to increase your customer lists or branding and still only want to use SEO Marketing to increase your website ranking in order to drive traffic to your business you may want to rethink your strategy because when Danny Sullivan in December interviewed the Google Algorithm Team they had to answer many questions surrounding:
“Is Social Media Sites playing a role in a businesses website ranking?”
This led to Matt Cutts creating a video to answer the very same question to clear up the confusion. I’ve added the video for you to watch.
The growth of Facebook is outstanding and any Company’s dream to become the ‘virtual place to be’. Going by these latest stats it doesn’t look like it is going to slow down anytime soon either!
We all have seen the fan comments that have embellished a businesses service or product because they know the owner and they think they’re helping build their friend’s fan base on the businesses Facebook Fan Page…. BUT… As the Business Owner you will be responsible for leaving fans’ misleading or deceptive testimonials on your Fan Page or Twitter feed.
Today you would have opened up your Facebook fanpage and been invited to update to the new design… make sure you read this and preview your new design facebook fan page BEFORE you decide to upgrade!
If anyone is familiar with Google Buzz or Messenger Live then they are going to LOOOVVVEEEE having a Facebook email address!!! Only not everyone has access to getting it straight away… Facebook is rolling the access out by country or state – just like they did with Facebook Places.
Most businesses start an online presence with their website and then start the big job of actively advertising online by adding new content regularly to keep it listed in the search engines. Another alternative is to pay for Adwords so that others will find that website. But why spend all that money over and over again trying to gain new customers to a website when you could be duplicating the websites presence all over the internet for free?
Social Networking through Facebook, Twitter, YouTube, LinkedIn, Blogger and other social networking sites is a very cost effective and time efficient way to build awareness and compel potential clients to check out your website too.
It should come as no surprise that Facebook pulls off the most visited website of the year and is all the more reason why businesses need to consider very seriously about how to build into their marketing budget a Social Media plan!!!
Like your logo it is important to keep your image the same across all profiles so you are easily recognisable. Familiarity builds trust and so you need to make your customers feel comfortable when they meet you, not have them thinking you have something to hide.
There has been a little bit of activity around YouTube lately and the latest is the subtle but new features to their Home Page. Appearance wise the YouTube Home Page doesn’t look much different – but with closer inspection you will see a few differences to encourage you to go to your homepage more often.
We know Facebook has dominated most of the world – but this map of what is the biggest Social Site in each country tells us Facebook still has a little work ahead of them before World Domination! What’s interesting is how rapidly Facebook is growing just by word of mouth as they don’t do any advertising outside their own world – they don’t need to!
YouTube has become the biggest video site to search for answers and ‘how to’ videos for the visual learners who want answers quickly. So on Friday when YouTube announced it is increasing once again the length of video that you can upload it could be seen by some as a bonus who have a lot to say – or for other browsers who just want the bullet point version without the ‘sales fluff’ a real disappointment.
No need to panic though! Facebook will still support Fanpages already using FBML code. It will only affect Fanpages wanting to create a custom page from 2011. Here’s an excerpt from Facebook Developers list of changes expected in the first quarter for 2011
The ‘tech’ generation is now fast becoming the larger part of the spending population and it’s now become the norm to shop online. So it scares me to think some businesses out there still choose not to go where their customers want to be…
Here are two ways to quickly optimise your LinkedIn profile for SEO ranking
Ever wondered how businesses were sending you a message promoting their monthly discount or newsletter through Facebook? This is a very clever strategy to ensure your fans don’t miss your announcements in amongst their news feed…
Businesses are discovering that social media is not only a great way to build a relationship to keep their current customers in a cut-throat industry but it is paying off in others ways too.
Once you have submitted your details and payment, you will (1) receive instructions for using a Custom GPT to provide a brief for us to write your website content and indicate your preferred style that we will consider when creating your custom home page design, and then (2) book a date and time for your preview call.
