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Pinterest is based on discovery and meaningful curation. With its explosive growth, ability to drive results and its discovery-friendly set up it is easy to understand why brands need to be on Pinterest. Pinterest users only share content that they relate to, so here...
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If you are doing anything with Facebook ads then you have probably heard all the buzz around how great Facebook retargeting is. Well 99% of people are doing one thing that is causing their campaigns to cost more and likely reducing their relevancy score. The Facebook...
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Google has two prime directives: Keep themselves relevant Make money For this reason, Google is constantly updating not just their search algorithm, but also updating the way results are displayed. As long as results stay relevant and searchers can easily find what...
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Let’s talk about the obvious….the more relevant your advertising to the audience it reaches, the greater the chance of conversion. Duh…. But how to you make sure that your Facebook ad spend is targeted to those individuals most likely to buy? Well up...
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