Get Website Visitors Back With Retargeting

How many website visitors are you losing that never visit more than once? Maybe it is because they are in the early stage of research or they were distracted by the kids.

With retargeting you can get a second bite of the cherry

Retarget people based on the actions that they have taken on your site

The Google Adwords and Facebook Ads platform let you target visitors that have previously visited any or specific pages on your website. A retargeting campaign gives you the ability to apply specific campaigns (and messages) that are relevant to people that have visited and taken specific actions on your site.

Because people have expressed some form of interest in what you do and you can be very specific with your campaigns, the click-through and conversion rates for retargeted ad campaigns are huge compared to standard advertising to a cold audience.

Multi-Touch Advertising Campaigns

It is commonly accepted that the more touchpoints you have with a prospect, the greater the chance of converting a sale. That’s why email is so powerful, but people are reluctant to hand over their email addresses these days, so you need a new method to bridge the trust gap. That’s where retargeting comes in. Retargeting lets you maintain contact with prospects, building brand familiarity and, if part of a content funnel, your position as an industry authority.

Upselling and Client Retention

Retargeting is not only for prospective customers. You can also retarget based on people that have purchased product A but not purchased product B or clicked from your newsletter and not taken the next step you wanted them to take. In fact, Facebook lets you upload your existing email database to run ads to. This is a great option to target the 70% of people on your database that never open your emails.

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