Save up to 40% versus Traditional Agency Pricing

The initial payment is due upon confirmation that you would like to proceed. If you would like, subject to approval we can submit your invoice to BizPay which will let you pay the agreed setup fee plus 4% over 4 months with the first payment at the end of the first month.

The first monthly payment is due on the 15th or last day of the month via EziDebit direct debit arrangement, but no sooner than 14 days after the setup payment. Monthly payments will continue indefinitely until we are notified that you wish to cancel – cancellation will occur after the next payment.

The minimum term of the agreement is 12 months, with full website ownership transferring after 24 months. If on a higher plan you can downgrade to Essentials at any time.

After 24 months, you can continue on a package to maintain access to the inclusions, you might vary the support/inclusions you want, or you may choose to move the website to your own hosting and maintain it yourself.

If wishing to cancel the agreement earlier and have website ownership transferred, the balance of the 24 months must be paid at the rate of the Essentials package.

We have tried catering these packages to the needs of most service based businesses, however there are some situations that will not exactly fit these packages and will need to be quoted. For example:

• If you require extended database functionality, e.g. ecommerce, property listings, etc, these are more advanced functionalities that require more work and even custom development and will need to be quoted based on your requirements.
• Content that needs extra checks to comply with industry regulations, or deeper subject expertise and thought leadership may require a package variation to suit the requirements.

We can move very quickly provided timely provision of what we require from you to do the work and feedback – our target is 2 weeks, but if there are any delays that we are responsible for then we will move the monthly payment accordingly.

Note that we require content to proceed with the website build so if you are providing content we suggest that this be made a priority.

If we are providing the content, then an extra 1-2 weeks will be required depending on our workload.

You can provide the website content or we can do it for you. 

We can do your content at a rate of $0.40 per word with a minimum fee of $200 plus GST per page that you would like us to do for you.

If you already have a website and don’t need a new one, please contact us for pricing so we can review your current setup to see how much we could reduce the setup by and what will still be required on an ongoing basis.

In the majority of cases, marketing agencies are not trying to do anything wrong – like any service business, they are working out how long something will take and determining a suitable profit margin for their work.

The problem is retaining a bespoke pricing model for regular local businesses – most cannot afford/justify it.

Our approach with the R4 Marketing System is to identify common elements that make sense to most regular businesses serving local customers, and provide those as packages. Our systemised approach allows us to deliver very similar services for less.

Comparing total cost of our packages versus traditional agency pricing over 12 months

Essentials

Essentials – 12 month cost is $4740

Traditional agency pricing would be from $3500 upfront for a website, then $75 per month for maintenance, $500 business directory listings, $500 for Google Ads setup and $200 per month for CRM – totalling $7800 for 12 months

With the Essentials plan you are saving $3060 or 39% against traditional agency pricing!

Standard

Standard – 12 month cost is $11900

Traditional agency pricing – beyond the Essentials package inclusions we will add $700 per month for social media – totalling $16200 for 12 months

With the Standard plan you are saving more than $4600 or 28% against traditional agency pricing!

Premium

Premium – 12 month cost is $17600

Traditional agency pricing – beyond the Essentials package inclusions we will add $700 per month for social media, $500 per month for ads management and $100 per month for premium business directory listings – totalling $24800

With the Premium plan you are saving $7200 or 29% against traditional agency pricing!

Elite

Elite – 12 month cost is $23000

Traditional agency pricing – beyond the Essentials package inclusions we will add $600 per month for blog writing, $300 per month for email setup and send, $500 for reactivation campaign setup – totalling $36100

With the Elite plan you are saving $13,100 or 36% against traditional agency pricing!

Our process is all about building you a unique website that looks great as quickly as possible, so it is up and running for you in as little as 1 week (up to 4 weeks depending on current demand and how quickly you provide feedback). Here’s how we do it:

1. You choose a website style you like from over 250 of our starter site styles (we can shortlist suitable options for you). Demo’s are available here https://buzzwebmedia.com.au//starter-site-demos/ – the secret is to imagine how it will look once it has been customised to your brand with your own content and images – you can see they already look great, and the customisation will make it unique to your business.
2. We create a wireframe for your website pages with filler content – you update the content or we can provide copywriting as a service.
3. We apply your content to the selected starter site style, customising to your brand, to create a unique site that looks like you paid for an expensive custom-designed website.

Our basic website support package valued at $75 per month is included.

This service makes sure everything is kept up-to-date and optimisations are in place to improve page load speed:

1. Daily offsite backups of your WordPress site (this is insurance in case something happens with the website hosting server – increasingly rare, but it has happened in the past where the host was only able to access a backup that was a month old).
2. Weekly update of WordPress, theme and plugins
   • We check for any conflicts or errors after the update by doing a visual check.
   • If there is a conflict (most often caused by updated plugins not working together), we restore the most recent backup and advise an estimated cost for troubleshooting and fixing the conflict.
3. Site caching that includes minifying and concatenating files to reduce the number of resources, resulting in increased page loading speed.
4. Integration of 3rd party CDN (website assets propagated to servers worldwide so assets load from the nearest server to the person visiting the site) for faster page load.
5. Image optimisation (for faster page load)- automatically remotely convert images to the best format and size for the user browser and device (e.g. detects if a mobile visit and serves smaller image, e.g. 300px wide instead of 1000px wide), and delivered by CDN. If image is commonly loaded, it is cached on the CDN after processing so does not require the processing step.

More comprehensive support plans are available on request, e.g. done-for-you website changes.

There are a couple of reasons:

1. The included services are fulfilled monthly.
2. While the monthly fee is priced a little under the cost of the individual services provided, we are factoring in recouping some of the setup costs through an ongoing relationship with clients.

We’re systemising and productising our offering to reduce a lot of the custom aspects which means we can offer a very similar service for less.

You’re still getting custom work, but we get work done more efficiently and you benefit in the form of lower rates for our services.

That being said, some businesses may not be an exact fit for these packages and we may need to offer some variation in those instances, e.g. for high spend ad campaigns more management will be required.

The packages are designed in such a way that they form a very effective base for a lot of businesses. However, depending on the business we may suggest more be done, e.g. if you are in a higher competition business niche, or want to promote a lot of different services or target a larger geographic area.

Most marketing software will charge you based on the number of contacts you have on your list. That works great for businesses sending messages every day, but does not make sense for most businesses.

So FocalContact makes it easier for you by giving you unlimited contacts and just charging based on usage.

FocalContact does not need to replace what you already have. We may be able to do an integration with your existing contact management system/CRM to have data flow back-and-forth automatically.

We recognise that some businesses are using industry-specific solutions, and for those we can supplement the functions that they do not have. If you’re using multiple tools for marketing and sales functions that do not talk to each other, then FocalContact is the solution.

FocalContact provides embed code for forms, surveys, appointment booking widgets and web chat. There is also a WordPress plugin to make integration easier.

SEO is a little harder to offer fixed price packages on as there are a number of variables involved.

We generally prefer to wait a month before proposing an SEO solution – this gives us time to:

1. See how onsite SEO is already working.
2. Gauge the impact of the business directory listings.
3. Evaluate via Google Ads what people are actively searching for, and the “buyer” search terms that should be targeted for SEO.

The cost of SEO will be determined based on the amount of work required (based on keywords you are targeting, their competition and the geographic area you want to target) and your timeline.

Even for lower competition keywords a product/service/home page may not rank for at least 3-6 months, so SEO should always be considered a long term strategy with other traffic methods filling the gap in the short term.