If people have the option to put off a decision, then they will. You need to change your marketing message to give people a reason to take action now
With marketing it's extremely important to be super relevant, to understand who your ideal client is and to present a message that resonates with them....and this may change!
Traffic comes after an investment of time and/or money... What value does it have if it does not convert?
Is your market shrinking? Are you doing less sales? Now's the time to think different about marketing if you want to be considered a priority when everyone is focused on "essentials"