If you don’t have content then you don’t have a Social Media Strategy. So how do you get good content? Brad from the Online Marketing Institute shares his insights in this video and I wanted to share it with you because he covers a lot very succinctly.
In short, yes. How Social Media Marketing is used however is different for each business.
If you have a business or thinking about setting up a business then this post will not only help you decide how social media marketing might be able to help you, it will have you thinking about what marketing strategies in general you could be focusing on in your business.
A blog is a ‘tool’ so ‘how you use it’ depends on how effective it is in driving traffic to your website.
If you want your website to give more content by adding 
new or better detailed information on your business topic regularly then blogging is a good idea.
A blog can depict you or your business as experts in the industry you work in. Sharing any valuable insights or resources displays an expertise in your business topic that your customers are likely to be searching online for to know more about.
Facebook gets a lot of traffic as it delivers a lot of engaging material but this chart from the Business Insider should leave no doubt in any businesses minds as to whether they should be thinking about whether to bother becoming a part of the Social Media world.
So you have registered your Twitter Profile, now what? Here are 5 steps to being successful with Twitter
We all have seen the fan comments that have embellished a businesses service or product because they know the owner and they think they’re helping build their friend’s fan base on the businesses Facebook Fan Page…. BUT… As the Business Owner you will be responsible for leaving fans’ misleading or deceptive testimonials on your Fan Page or Twitter feed.
Most businesses start an online presence with their website and then start the big job of actively advertising online by adding new content regularly to keep it listed in the search engines. Another alternative is to pay for Adwords so that others will find that website. But why spend all that money over and over again trying to gain new customers to a website when you could be duplicating the websites presence all over the internet for free?
Social Networking through Facebook, Twitter, YouTube, LinkedIn, Blogger and other social networking sites is a very cost effective and time efficient way to build awareness and compel potential clients to check out your website too.
The ‘tech’ generation is now fast becoming the larger part of the spending population and it’s now become the norm to shop online. So it scares me to think some businesses out there still choose not to go where their customers want to be…