Instagram recently challenged Snapchat with the launch of Instagram Stories. What does this mean for the future of social media, and how we share content both as brands and individuals?
A CEO using personal branding in their social media strategy can strengthen client loyalty through emotion. To succeed it is important to plan ahead how.
Finding the answer to whether your brand is receiving effective media coverage is not always a simple yes or no. Conducting business in the limelight allows the media to watch what you do and who you do business with, ultimately constructing your image before they visit your website, social channels or personal profiles. Media coverage can […]
Free social media publishing and the natural orientation to search online for content has allowed anyone to have a voice. Those that are passionate, personable and practise what they preach become legitimate sources of influence on the web that we all love talking about. The purpose of building social influence is to increase and expand […]
Snapchat has been tarnished by the idea that it is a difficult platform to market a brand. For some brands, it isn’t the right fit as it doesn’t reach the right demographic, however if your product or service markets individuals between 16 and 30 years old, you and Snapchat need to get acquainted. Snapchat is […]
In case you missed it – Instagram recently announced that it will be adopting a non-chronological news feed style, similar to Facebook. Now, instead of organising posts in linear order, the new algorithm will take into account a variety of factors including post engagement and content that you have previously liked, in an attempt to […]
Quantity or Quality is always a drama for a business. What to focus on? Especially when a business is just starting out on using social media. A recent Australian Survey confirms: quality versus quantity leads to success – but is that really true when you are a small business with a little marketing budget? To […]
Social Media Marketing is a must for business today so understand the two aspects of social media in order to profit and brand your business appropriately.