Finding the answer to whether your brand is receiving effective media coverage is not always a simple yes or no. Conducting business in the limelight allows the media to watch what you do and who you do business with, ultimately constructing your image before they visit your website, social channels or personal profiles. Media coverage can […]
Free social media publishing and the natural orientation to search online for content has allowed anyone to have a voice. Those that are passionate, personable and practise what they preach become legitimate sources of influence on the web that we all love talking about. The purpose of building social influence is to increase and expand […]
Many businesses create an online social media presence to add value and improve cash flow. When it doesn’t work, they say online marketing fails and go back to offline networking. What they don’t understand is the ‘profile’ alone isn’t the marketing tool, but what you do with it. Taking online marketing to offline networking is a key to that success.