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Facebook started out as a college re-union social network with games and has evolved into an all-purpose destination that is replacing the otherwise unconnected multiple sites we once had to separately log into to do various tasks such as; emailing, instant messaging, video sharing, gaming, write articles or notes, forums or discussions and blog posts.
In short, yes. How Social Media Marketing is used however is different for each business.
If you have a business or thinking about setting up a business then this post will not only help you decide how social media marketing might be able to help you, it will have you thinking about what marketing strategies in general you could be focusing on in your business.