Plan For Profit During Disruption
Suburban growth means periods of disruption must happen, like road upgrades & development to create happy, thriving communities.
If you are a business that needs to:
A) maintain their profit during these times &
B) wants to take advantage of the growth to come,
then attending this workshop will help you identify what business & marketing priorities will help you reduce the impact during, and leverage from growth after.
Whether a service based business, one that sells products, or a mix of both, there are 4 key building blocks that when measured and managed, will deliver the best outcome for your business while running a business within a disruptive environment.
In this workshop, we will discuss the disruption expected within the Sydney Olympic Precinct whilst ANZ Stadium is rebuilt and the light rail is being constructed and take a close look at the key factors that impact your bottom line during a time of disruption and how to address them by creating a strategic business and marketing plan.
- Understand the 4 key building blocks of business profit
- Complete a checklist to identify your gaps
- Highlight the 3 top priorities before disruption has an impact
- Plan business & marketing strategies to address them
CEO Sydney Olympic Park Business Association
A ‘hands on’ Senior Executive and private business owner/ operator with over 25 years’ experience in B2B, B2C and B2G commercial relations across industries including Retail, Hospitality, Venue Management, Events, Sport, Entertainment, Arts, Tourism and Agriculture.
Results and people focused with strength in facilitating business relationships and collaborating with diverse stakeholders.
A demonstrated history of generating significant revenue, exceeding desired outcomes, achieving challenging targets and high satisfaction levels through effective communications and by identifying opportunities, developing partnerships and implementing successful strategic and tactical plans to drive growth, ensure efficiency, effect positive change, strengthen brands and delight stakeholders.
Strategic Growth Specialist
Chrissy Crust is the Founding Director of Chrissy Crust Consulting, strategic growth specialists for Small Business and Social Business.
She is a business consultant, mentor and facilitator, with over 30 year’s experience in a wide range of sectors including retail, hospitality, corporate, small business, not for profit and social enterprise. Her career turning point came with 20 years at The Body Shop, selling body butters and fighting for social causes all in the same day.
From managing the flagship store, to the growth of state results as a Business Development Manager. She then launched Bizness Babes, a not for profit program to teach women the steps to small business start-up. Chrissy’s career experience is as a result of living and learning on the job, and loves empowering business owners to learn how to grow by sharing her real life expertise and knowledge with them. Whether it’s a profit based business or a purpose based enterprise, Chrissy helps owners build a solid business foundation and create strategic growth plans to deliver the best outcomes.
Digital Brand Marketing Strategist
Lee Ussher is the co-founder of Buzz Web Media, a digital brand marketing agency helping businesses to be found and stay top of mind online.
Lee is recognised nationally for running hands on social media & digital workshops since 2011 in collaboration with local councils, govt and universities, to support businesses learn how to leverage and scale from integrating social & digital media into their marketing.
Lee specialises in digital brand development and reputation management. She not only understands how to design a professional brand that connects, but knows how to optimise social settings to create peak performance that supports business growth. She is referenced in the media for her thoughts on brand leadership, digital & social media integration, and future customer experiences.
Lee has assisted many small to global brands create value by positioning themselves as business leaders, in order to increase fresh leads, collaborations, new growth opportunities and even exit sales. Her innovative marketing strategies have been showcased alongside Telstra, Optus, St George & NAB at conferences and forums.
NB: This event is in collaboration with Sydney Olympic Park Advisory (SOPA), City of Parramatta, SOP Business Association & Parramatta Chamber of Commerce to provide information and strategies to businesses who work within the Sydney Olympic Precinct