Studies indicate that Google represents 90% of the search engine market in Australia. Pay-per-click is the fastest way to get yourself in front of these potential new customers, and when effectively created & managed, you can see immediate results for your business.
We manage PPC campaigns so you achieve the best results and the highest return on investment. The process for setting up your campaign is:
When you engage Buzz Web Media, the first stage in the process involves us getting to know your business – what is your product, what are your objectives and who is your target market?
2. Keyword Research
Based on our initial consultation we will then research what search terms people are using when they are looking to find the types of products and services you provide.
3. Landing Page Analysis
Based on our keyword research we then analyse your current website to ensure relevance to the selected keywords. Low relevance will result in higher PPC costs so we may recommend some changes to your website or the set up of dedicated landing pages for your PPC campaigns.
4. Ad Creation & Campaign Implementation
Similar keywords will be grouped into individual campaigns with their own ads, and possibly different landing pages. This ensures the most relevant ads which means that your pay-per-click will be lower.
5. Manage & Optimise
We track, analyse & optimise your campaigns to improve your return on investment.