Social Signals & Changing Your Website URL Structure

Whenever a website redesign or restructure is undertaken there may be changes to your site’s URLs. Changes could be due to a change in the way your site presents new URLs, e.g. /about versus /about.html, or a change in your permalink structure, e.g. removal of...

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How To Structure & Plan Your Website Using Content Silos

Search engines rank webpages based on relevancy to a particular search term. Relevancy, however, goes beyond an individual page’s content. Search algorithms also consider domain authority/relevancy and a number of offsite factors such as links from other web...

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Should You Be Worried About Google Hummingbird?

Have you had anyone tell you that the “big bad Google” has changed it’s search algorithm and you need to review your website because you may be in trouble? Well for the majority of website owners this is just scaremongering from “web...

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3 Steps To Getting Your Onpage SEO Right

Search engine optimisation (SEO) is a combination of what you do on your site as well as what websites are linking that lend you authority. The authority garnered by having websites linking to you and people sharing your content is extremely important but if your...

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