More Clicks. More Calls. More Customers

We deliver targeted Google Adwords campaigns
that put you at the top of search results

There are no vague promises of results with
Google Adwords. It is all driven by numbers

It literally pays to be at the top of search results and the guaranteed quickest way to do this is through Google Adwords.

Google Adwords target relevant search terms people are using and send them to the page on your site that is most relevant and likely to convert. If people search for a blue widget, send them straight to a page about blue widgets, not your home page or general widget page.

Google Adwords gives unparalleled opportunity to scrutinise and optimise everything from the search terms to landing page performance, so when we run your Google Adwords campaign we are always looking for opportunities to squeeze more returns out of your marketing dollar.

Will a Google Adwords campaign
work for you?

What is the average profit you make on a customer?
Consider repeat business, e.g. accountants have clients come back at least once pe year
How many enquiries do you need to convert 1 sale?
What percentage of website visitors convert to an enquiry?
Your Industry
Cost per click

Based on your business metrics it would cost

$1400 to make $5000
Note: These results are based on loose assumptions. Campaigns do require work to identify and optimise the correct keywords that will deliver optimal results.

How we manage your campaign

It’s extremely important that your campaign is properly set up and managed to be successful.

1

Website/Landing Page Review

We’ll review your website and make recommendations to improve your ability to convert visitors.

2

Keyword Research

We use a number of tools and review what your competitors are doing to formulate a keyword list

3

Campaign Build

We’ll logically group similar keywords with ads we compose and link to the most relevant pages on your site

4

Tracking Setup

Unless results are being tracked, campaigns cannot be optimised. We’ll generate tracking code and add it to your site or provide to your website developer.

5

Ongoing Optimsation

We monitor the performance of your campaign, providing ongoing optimisation to reduce the cost of acquisition of new leads.

Our methods include monitoring which keywords are performing and which aren’t to distribute your budget to the keywords that are giving the best results.

See in this example, we identified a keyword (out of hundreds in the campaign) that was generating high-ticket enquiries (calls and contact form submissions) to a business for only $8.30, and targeted it for bid optimisation to generate more clicks.

Ready to get started

If you are ready to get started or want to talk in more detail about whether Google Adwords is right for you then please get in touch

Google Adwords Management Plans

Our management fee is based on your Adwords spend budget per month. The first month fee includes setup and management.

Adwords Spend

< $2000

Inclusions:

Split Testing of Ads
Keyword Bidding Optimisation
Email support
No Lock In Contacts
Online Reporting

Management

One-off $500

Recurring $600/month

Adwords Spend

$2001 – $4500

Inclusions:

Split Testing of Ads
Keyword Bidding Optimisation
Phone/email support
No Lock In Contacts
Online Reporting

Management

One-off $1600

Ongoing $1000/month

Adwords Spend

$4501 – $8000

Inclusions:

Split Testing of Ads
Keyword Bidding Optimisation
Google Remarketing
Phone/email support
No Lock In Contacts
Online Reporting
Goal Performance Analysis

Management

One-off $800

Recurring $1500/month

Adwords Spend

$8001-$15000

Inclusions:

Split Testing of Ads
Keyword Bidding Optimisation
Goal Performance Analysis
Google Remarketing
No Lock In Contacts
Online Reporting
Goal Performance Analysis

Management

One-off $1300

Recurring $2500/month

* Prices are exclusive of GST

Frequently asked questions

What is the minimum term of an Adwords campaign?

The minimum term is 2 months. The first month includes research and setup, so we may not have yet gathered sufficient data to start properly optimising – ongoing management and optimisation of Adwords campaigns is important to ensure it is running efficiently and generating a positive return on investment.

How do I get started?

To start we will need some information about your business and the products/services you wish to promote. We will review and come back to you with a budget proposal and recommendations for your landing page(s). Once approved we will set you up on a direct debit and start research and building your Adwords campaign.

Can we take over the management of your existing Adwords campaign?

Absolutely. Let us have a look, and if your campaign is well set up you may not have to pay the extra fee for setup in the first month.

How will I know if it will work for my business?

While we do believe in the old adage, “Nothing ventured, nothing gained”, there will be some businesses that Adwords may not be viable for. We may recommend a smaller budget to get started if your product/service is somewhat atypical and may need testing to see if Adwords is viable for your business.

I’ve tried before and it has not worked. Why should I expect it to work now?

Most campaigns that fail are poorly set up and have no tracking in place. If you are not able to track a poorly converting campaign there is no way to identify the issues, removing or reducing bids for underperforming keywords or increasing bids for keywords that convert well.

Ready to generate more leads for your business through Google Adwords

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